This off-site link opens in new tab or window.By Tonie Auer

• How can your publication succeed online?
• What points should a social media policy address?
• What challenges will face us as we convert our magazine from print to digital only?

Answers to these questions — and quite a few others — are in these 20 high-value posts from the ASBPE National Blog.

We combed through posts from the blog’s three-plus years of existence to compile some of the best. In choosing these posts, we had specific criteria in mind. We wanted to highlight posts that provide actionable, “how-to” material in an easy-to-use format (blogs with bullet lists and checklists were favored). We also wanted the posts, as a group, to cover a variety of topics.

With those considerations in mind, here are 20 of the best ASBPE National Blog posts, roughly in reverse chronological order.

• Two posts by past ASBPE president Steven Roll address social media guidelines. One is “It’s Never Too Early to Adopt a Social Media Policy”This off-site link opens in new tab or window.; the other is
• “Got a Social Media Policy?”
  This off-site link opens in new tab or window.
• “President’s Letter: It’s All About Brand at the Symposium,”This off-site link opens in new tab or window. by current ASBPE president Warren Hersch, reports on ASBPE’s November 2009 Digital Symposium.
• “5 Things To Consider When Converting To Digital Only”This off-site link opens in new tab or window. is a Q&A with Sara Zailskas of Housing GiantsThis off-site link opens in new tab or window. on her publication’s experience of the process. The piece was contributed by Chicago chapterThis off-site link opens in new tab or window. board member Erin Erickson.
• “McCracken: Experimentation Vital to Web-Launch Success”This off-site link opens in new tab or window. is another report from the Digital Symposium, this time on a session presented by TechnologizerThis off-site link opens in new tab or window. founder (and former PC World editor in chief) Harry McCracken.
• “6 Ideas To Boost Revenue, Readership, or Recognition”This off-site link opens in new tab or window. contains advice from ASBPE Washington, D.C., chapterThis off-site link opens in new tab or window. president Katy Tomasulo.
• “SEO Best Practices”This off-site link opens in new tab or window. was contributed by former Website MagazineThis off-site link opens in new tab or window. staffer Maureen AlleyThis off-site link opens in new tab or window..
• “Twitter Tips for B2B Editors,”This off-site link opens in new tab or window. another post from ASBPE officer Katy Tomasulo, features advice specifically for those of us who work at business, trade, professional, and association publications.
• “Top 10 Strategies To Drive Traffic To Your Blog”This off-site link opens in new tab or window. was contributed by Michelle Rafter, a long-time freelancer on technology and other topics. Rafter writes the very popular blog Word CountThis off-site link opens in new tab or window., aimed at freelance writers and editors.
• “Seven Reasons Why You Should Start Your Own Blog”This off-site link opens in new tab or window. was contributed by Steve Roll, who did just that with the Latin America travel blog TravelojosThis off-site link opens in new tab or window..
• “No Matter How Painful, Editorial Productivity Should Be Analyzed”This off-site link opens in new tab or window. came from Howard RauchThis off-site link opens in new tab or window., an editorial consultant and chair of ASBPE’s ethics committee.
• “No Solid Answer To ‘What’s Next For B2B?’”This off-site link opens in new tab or window. reported on a roundtable hosted by ASBPE’s Cleveland chapter.
• “Want To Learn HTML? Get Your Feet Wet”This off-site link opens in new tab or window. offers basic coding tips from ASBPE web editor Martha Spizziri.
• “We Are Already Marketers”This off-site link opens in new tab or window. is Christina Pellett’s argument for why editors shouldn’t balk at requests to help market their publications. Pellett is now editor of Agent Sales JournalThis off-site link opens in new tab or window..
• In “Building Your Wings on the Way Down,”This off-site link opens in new tab or window. Technologizer’s Harry McCracken gives advice on starting a new publishing venture.

• Joe Pulizzi, founder of the custom publishing marketplace Junta42 MatchThis off-site link opens in new tab or window., contributed three posts with advice for freelance writers. “Getting into the Custom Game”This off-site link opens in new tab or window. tells freelancers how to break into custom publishing (aka content marketing);
• “The Freelance Writing Retirement Plan: Create an Asset”This off-site link opens in new tab or window. gives advice for maximizing income; and
• “You Are What the Web Says You Are: Writers and Social Media”This off-site link opens in new tab or window. explains how many writers’ online presences are lacking.
• The advice in “Making Time for Print and Online”This off-site link opens in new tab or window. comes from Dan Blank, director of content strategy and development for Reed Business InformationThis off-site link opens in new tab or window.. (Dan also blogs at danblank.comThis off-site link opens in new tab or window..)
• “Sure, ’09 Will Be Tough. You Can Tell the Grownups, Though: They Think Rationally”This off-site link opens in new tab or window. comes from consultant Thomas H. TeminThis off-site link opens in new tab or window., It still holds up in 2010.

The ASBPE National Blog’s value never stops. We have ongoing discussions scheduled on plenty of hot topics. And take advantage of the opportunity to express your own view via a follow-up post. Email me at tonieauer@gmail.com.