The Detroit-based publication won Social Media Account of the Year award in the 2023 Azbees for its compelling visual storytelling and engagement on Instagram. … read more
Use some of these tips to improve on time management in 2020. Business-to-business (B2B) editors have much longer to-do lists today than they did even just a decade ago. Much of this can be attributed to the changing … read more
Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
At ASBPE’s B2B Content Essentials Boot Camp Nov. 7, Marc Vasquez, APR, shared his tricks of the Twitter trade to a packed room at the Google Fiber Event Space in Kansas City. Read some of his Tweetable Twitter … read more
A few weeks ago the relatively new social networking platform Ello gained a lot of traction after Facebook cracked down on the use of pseudonyms in profiles. The network is billing itself as the “anti-Facebook,” promising to remain … read more
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
