Ever wonder why a newsletter fell flat? What makes a good subject line? And how can a newsletter benefit the reader, the advertiser and the publication? In an ASBPE webinar May 18—part of the monthlong ASBPE national conference—learn … read more
Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more
The pandemic has prompted many B2B newsrooms to rethink how they’re presenting content, and video continues to rise up as a compelling storytelling format. … read more
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Erik is perhaps best known for an article he wrote about the internal components of the original iPod. … read more
Connection Point is a new blog series designed to connect editors and freelance contributors. … read more
More B2B publications have made and are making the transition to focusing more time and energy on their digital presences than print. … read more
Some key do’s and don’ts of hosting virtual events. … read more
Social media continues to be an important tool for businesses, including trade publications. It allows companies to connect with customers in a more organic way while sharing relevant and timely information immediately on an accessible platform. That is … read more
What makes for an award-winning website? According 2020 Website of the Year Azbee winner The Scientist, it needs to be frequently updated, mindful of visuals and design and dedicated to readers’ needs. … read more
