Writing Award-Winning Articles

by Karen Langhauser, chief content director, and Meagan Parrish, senior editor, Pharma Manufacturing Writing great articles takes preparation, planning and a bit of inspiration. If you’re resourceful, you can keep your publication interesting and valuable for your readers. … read more

Balance Is Impossible

Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more

Making prompt adjustments

B2B publishing companies and freelancers adjust how they do business with new measures set in place due to COVID-19. People across the world have had to make many adjustments in the past month in response to the COVID-19 … read more

Daring to disrupt

Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more

Increasing your success with advertorials

Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more