Converting features into multi-part series is a useful strategy for editors – you can create logical sections out of articles that are too long for the available print space, get more mileage out of your content, and make … read more
by Karen Langhauser, chief content director, and Meagan Parrish, senior editor, Pharma Manufacturing Writing great articles takes preparation, planning and a bit of inspiration. If you’re resourceful, you can keep your publication interesting and valuable for your readers. … read more
Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more
B2B publishing companies and freelancers adjust how they do business with new measures set in place due to COVID-19. People across the world have had to make many adjustments in the past month in response to the COVID-19 … read more
As professionals in the information sector, let us aim to advocate for constituencies and communities beyond a business or industry’s customer base and supplier networks. As we lurch along in this 21st century, we’re faced with some serious … read more
Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more
Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
