Yes, progress has been made, but there remains much work to do to address issues of diversity, equity and equality, and inclusion both in content and organizational culture. … read more
DEI in B2B: Change Your Culture. How hard can it be?
General Interest
Four Ways to Get a New Perspective on an Old Problem
During their interactive presentation at the ASBPE national conference in Cleveland, Marnette Falley and Portia Stewart inspired B2B media professionals to maximize the effectiveness of their creative brainstorming sessions. … read more
Building a Stronger Freelance Business
A constant worry for many freelancers is the feast or famine situation — not knowing how to deal with the ebbs and flows of freelance projects and ensure a strong stream of work, and as a result, revenue. … read more
McKinsey Quarterly Named 2022 Magazine of the Year
At the 2022 Azbee Awards of Excellence Banquet hosted at the annual conference this May in Cleveland, Ohio, McKinsey Quarterly walked away with top honors for the Magazine of the Year in the 11 or Fewer Issues per Year publication frequency group. … read more
Podcasting for Fun and Profit
In one of the most lively and entertaining sessions at the 2022 ASBPE national conference, Matt LaWell, managing editor at Golf Course Industry, informed and entertained the audience with his session entitled “Podcasting for Fun and Profit.” During … read more
Automotive News Wins Magazine of the Year Honors from ASBPE
For its work helping readers in the automotive business navigate what it called a chaotic 2021, Automotive News was named Magazine of the Year in the 12 or More Issues per Year publication frequency group during the National … read more
Three Ways To Renew Passion
During ASBPE’s National Conference in Cleveland, Justin Armburger offered three ways editors, writers, freelancers and designers can renew their passion for their work. Many people employed in the business-to-business media field love telling stories — this is the … read more
Monetizing Your Content: Are You Ready?
Monetization – if you haven’t monetized your publication’s content yet, you’ve probably thought about it at some point. Or maybe you’re green with envy hearing about what an influencer is getting from their podcasts. Wouldn’t it be great … read more
Tips for Video in B2B
Making the transition from print to video journalism may sound daunting. But during the session “So, Now You’re a Broadcast Journalist? Tips for Video in B2B” on the first day of the 2022 ASBPE annual conference, held in … read more
Great Writing Requires an Investment of Time and Effort
One judge’s takeaway from our Azbee Awards of Excellence competition
The following is an open letter from one of our veteran Azbee Awards judges to the wider membership and Azbee entrants, both recognizing the collective talent found across our association as well as offering constructive feedback. All thoughts … read more