By Lee McDonald Guest Columnist As business publications expand their revenue models, webinars have emerged as an important offering. Publications value them for their premium pricing and cache as multimedia offerings. Advertisers and sponsors are drawn to them … read more
Conferences, trade shows and other events offer business journalists unique opportunities to network with newsmakers, take the pulse of one’s industry and generate editorial content beyond the gathering itself. But such meetings can also pose ethical challenges. The … read more
In an interactive session at the ASBPE’s B2B Media Success Conference on May 10, Ginger Conlon, ASBPE-NY’s co-present and chief editor of MKTGinsight, will discuss how B2B editors can apply content marketers’ best practices to engage and retain … read more
Nine things to make editors’ trade show experience easier. Trade show season always means long workdays for editors both before and during the show. Before the show requires much planning, and editors receive a surge in emails from … read more
ASBPE member Ronn Levine attended the Feb. 17 webinar hosted by Sarah Redohl on customizing new media content for different platforms and wrote about it for the Software & Information Industry Association blog. Read Ronn’s blog and click … read more
