Using more genuine and realistic stock photos is one trend expected to grow in 2020. By Allison Krieg B2B publications rely on their designers to create eye-catching, elegant designs that accurately represent the companies, businesses and topics featured … read more
Design
Word with the 2019 Winners: tED magazine
tED magazine received the Magazine of the Year award during the 2019 Azbees for the Under $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE) honored tED magazine as Magazine of … read more
How I learned to love (working with freelancers)
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling, stressful and sometimes you’ll fight over money. I remember my first … read more
Tips for tackling redesigns
Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your stamp on an existing publication, but it shouldn’t be approached without careful … read more
5 sources for free images
Sites like Shutterstock and Getty Images have Web-ready graphics, but they come at a price. Here are five sources of free images. … read more
Award-Winning Editor Finds Direction In Visual Storytelling
By Jeff Gelski The strategy failed this time. Sarah Redohl typed up information for a law enforcement story. She cut the information into strips of paper and placed the strips on the floor. Previously, such actions had helped her … read more
Even If It Takes Some Sleuthing, Give Credit Where It’s Due On Images
By Alison Fulton One of the things I do as part of my job is track down and choose images. The internet has made finding images sooooo much easier than it used to be. Hundreds, thousands … hundreds of thousands of images … read more
Feeling A Bit Flat
By Alison Fulton I don’t know about you, but by the time I formally acknowledge a design trend, I find I have actually subconsciously been applying it for a while. I believe that as designers we soak up … read more
How to entice qualified readers to your B2B publication’s Facebook page
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to entice qualified readers to your B2B publication’s Facebook page
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more