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American Society of Business Publication Editors American Society of Business Publication Editors

Fostering B2B Excellence

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Digital

Perfecting the podcast

Posted on December 15, 2021 | by Jim Montague

Consider these tips for launching a podcast for your B2B publication. … read more

Tips for Building Clickworthy Newsletters

Posted on May 25, 2021 | by ASBPE Staff

Scott Costa, publisher at tED magazine, and Nicky Herron, online editor at tED magazine, offer tips on how to generate compelling content for e-newsletters and write headlines that get clicks. … read more

Telling great stories with podcasts and videos

Posted on May 17, 2021 | by Kelly Limpert

Some tips and tricks for creating great videos and podcasts. … read more

Creating Content That Stands Out in a Crowded Inbox

Posted on April 27, 2021 | by Claire Meyer

Ever wonder why a newsletter fell flat? What makes a good subject line? And how can a newsletter benefit the reader, the advertiser and the publication? In an ASBPE webinar May 18—part of the monthlong ASBPE national conference—learn … read more

Video in a pandemic: How to make the right decisions

Posted on April 22, 2021 | by Stephanie Ricca

The pandemic has prompted many B2B newsrooms to rethink how they’re presenting content, and video continues to rise up as a compelling storytelling format. … read more

Digital-First Best Practices

Posted on January 15, 2021 | by Megan Smalley

More B2B publications have made and are making the transition to focusing more time and energy on their digital presences than print. … read more

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7 Tips for Creating a Strong Social Media Presence

Posted on December 23, 2020 | by Jordan Scott
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Social media continues to be an important tool for businesses, including trade publications. It allows companies to connect with customers in a more organic way while sharing relevant and timely information immediately on an accessible platform. That is … read more

Retail Realities: Making a Cross-Platform Package that Works

Posted on November 12, 2020 | by Megan Smalley

Automotive News shares what went into creating its Retail Realities package, which received ASBPE’s Cross-Platform Package of the Year Award in 2020. … read more

Five reasons SEO is the foundation of editorial strategy

Posted on September 6, 2019 | by ASBPE Staff

By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more

Tips for writing better LinkedIn posts

Posted on April 19, 2019 | by Lynette Gil

Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more

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From The ASBPE Blog

  • CIO Magazine Named First Winner of ASBPE’s Digital Magazine of the Year Award
  • How leadership in B2B media is evolving in the ‘Great Reshuffle’
  • ENR.com’s image-forward site supports the visual nature of the industry
  • Storm Front to the Store Front: CSP’s Azbee-Winning Diversity Coverage
  • Transforming the Editorial/Design Partnership for Digital
  • Engaging Your Audience Through Storytelling

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