More B2B publications have made and are making the transition to focusing more time and energy on their digital presences than print. … read more
Digital-First Best Practices
Digital
7 Tips for Creating a Strong Social Media Presence
Social media continues to be an important tool for businesses, including trade publications. It allows companies to connect with customers in a more organic way while sharing relevant and timely information immediately on an accessible platform. That is … read more
Retail Realities: Making a Cross-Platform Package that Works
Automotive News shares what went into creating its Retail Realities package, which received ASBPE’s Cross-Platform Package of the Year Award in 2020. … read more
Five reasons SEO is the foundation of editorial strategy
By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Tips for writing better LinkedIn posts
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
Perks of podcasts
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
Responding to negativity on social media
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
7 Videos You Can Make in 7 Minutes (or Less) Using Only your iPhone
Is it just me, or is Twitter brimming with videos these days? They’re all over the place and I love it! After playing with easy video apps for years at this point (Years! That’s scary), I can easily … read more
Bringing more to the page: How our publication creates multi-use video interviews
At my magazine, we are trying to bring editorial pages to life. Dairy Foods has developed video interviews with the authors of magazine columns. “Rules & Regs” is written by subject matter experts at the International Dairy Foods … read more
Riding the digital wave: Thoughts on surviving the digital transformation
By Whitney Blair Wyckoff, Vice President, Washington DC ASBPE Chapter While catching waves at a competition in South Africa last year, pro surfer Mick Fanning suddenly found himself vying against an unexpected adversary: a great white shark. Fortunately, Fanning … read more