By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
Is it just me, or is Twitter brimming with videos these days? They’re all over the place and I love it! After playing with easy video apps for years at this point (Years! That’s scary), I can easily … read more
At my magazine, we are trying to bring editorial pages to life. Dairy Foods has developed video interviews with the authors of magazine columns. “Rules & Regs” is written by subject matter experts at the International Dairy Foods … read more
By Whitney Blair Wyckoff, Vice President, Washington DC ASBPE Chapter While catching waves at a competition in South Africa last year, pro surfer Mick Fanning suddenly found himself vying against an unexpected adversary: a great white shark. Fortunately, Fanning … read more
By Alexa Boschini, Associate Editor, Home Accents Today Editors today have so many storytelling elements to consider beyond words on a page. In today’s fast-paced, technology-entrenched world, readers are inundated with information from an endless sea of sources, … read more
By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more
ASBPE members in Washington, D.C. recently met for a half-day workshop to share tips and tricks on producing the best in-house videos. Speakers included Robert Freedman and Sam Silverstein from the National Association of Realtors, Holly Gilbert Stowell … read more
