Perks of podcasts

B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more

Responding to negativity on social media

B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more

Digital resources for every editor’s toolbox

By Alexa Boschini, Associate Editor, Home Accents Today Editors today have so many storytelling elements to consider beyond words on a page. In today’s fast-paced, technology-entrenched world, readers are inundated with information from an endless sea of sources, … read more

10 Tips to Make Infographics Easy

By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more