In a recent webinar, speaker & digital marketing evangelist, Jessica Best, shared “Email Marketing Burning Questions – Answered.” Here are a few of the insights she shared. Be sure to login and view the recorded webinar via the … read more
Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more
Multimedia content, particularly video, can provide that extra spark needed to bring a story to life. … read more
In this uber-connected media world, effectively telling stories across multiple digital and mobile platforms requires, first, a compelling story. … read more
Sarah Redohl of the “Columbia Business Times” shared five secrets to excellent video at the April 29 workshop in Kansas City. … read more
When it comes to digital video content, Kramer says, everybody’s in the business. Editors used to be in charge of it, but now anyone with a smart phone is equipped to be a digital content expert. … read more
By Stefanie Kure, ASBPE Kansas City board member Gone are the days of having to wield a watermelon-sized video camera on your shoulder or being forced to hire another company — typically at the cost of thousands of … read more
Earlier this month, Ronn Levine of the Specialized Information Publishing Association (SIPA) covered the ASBPE webcast on connecting with B2B readers. You can check out an excerpt below, but head to the SIAA site for the full text, … read more
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
At ASBPE’s B2B Content Essentials Boot Camp Nov. 7, Marc Vasquez, APR, shared his tricks of the Twitter trade to a packed room at the Google Fiber Event Space in Kansas City. Read some of his Tweetable Twitter … read more
