Sites like Shutterstock and Getty Images have Web-ready graphics, but they come at a price. Here are five sources of free images. … read more
5 sources for free images
Digital
Using demographics to simplify your social media strategy
A few weeks ago the relatively new social networking platform Ello gained a lot of traction after Facebook cracked down on the use of pseudonyms in profiles. The network is billing itself as the “anti-Facebook,” promising to remain … read more
Outdated SEO concepts journalists are still using
Here’s how I learned to stop worrying and love the bots. … read more
5 new SEO rules for journalists
The best SEO headlines address both of the primary ways people use search engines: typing in keywords and asking questions. … read more
Why we use SEO headlines
For journalists who made their bones in print, the SEO headline is a relatively new animal. … read more
The challenge of data-driven publishing
The recent $50 million funding of BuzzFeed has shone a spotlight on the new wave of publishing, which is sometimes hard to distinguish from content marketing. Here’s a pretty good summation from The Telegraph: “compellingly clickable headlines combined with … read more
AutoNews Editor Shares Tips For Making Watchable Video
By Jay Campbell Vastly expanding upon occasional trade show reports and vehicle reviews once communicated via online video, the five-member Automotive News broadcasting department now routinely puts 11-hour days into two daily newscasts and bunches of sponsored reports—21 … read more
When Storytelling Goes Digital
By Jeff Gelski Digital storytelling may be defined as the marriage of technology to storytelling, said James Hopper, chair of web and digital communications at Johnson County Community College in Overland Park, Kan. Such marriages are not as expensive … read more
Make the Transition From Print to Digital as Smooth as Possible
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
Make the Transition From Print to Digital as Smooth as Possible
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more