Ruth E. Thaler-Carter riffs on what she likes about working with B2B publications and how freelancers can find and sustain work. … read more
Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
Freelance
Five Questions with a B2B Freelancer: Sherrie Negrea of Versatile Writing
Sherrie Negrea was working as a public relations writer at a local university when she was offered a freelance position designing, editing and writing the newsletter for the Thomas J. Watson School of Engineering and Applied Science at … read more
How I learned to love (working with freelancers)
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling, stressful and sometimes you’ll fight over money. I remember my first … read more
Freelancer Nation: 5 tips for freelancers and editors
By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer Nation,” was presented by Christine Parizo, a freelance B2B … read more
The ethics of working with freelancers
By Kaitlin Morrison Treating freelancers fairly is beneficial for everyone involved: freelancers, publications, and readers. The right way to work with freelancers, though, isn’t always immediately obvious. Publications should think carefully about their relationships to independent contractors they … read more
Why You Need a New (Freelancer) Bestie
By Christine Parizo, Christine Parizo Communications Publications have always used freelancers to fill gaps, but with editorial budgets shrinking, it’s even more important to find and nurture reliable freelancers to contribute content that meets your standards. In today’s … read more
6 Tips For Freelancers (And Their Clients)
By Thomas Temin The rise of social media and other new forms of marketing have created tremendous freelance opportunities for former business-to-business editors. Even Fortune 500 companies are leanly staffed and look to freelancers for a lot of … read more
20 High-Value Blog Posts Offer 143 IdeasYou Can Use
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
Editors Should Examine a New Way of Working with Advertisers
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
Leveraging Your Freelance Staff
By Matt Bolch During this time of economic upheaval (especially when the chairs around you are no longer occupied because of cutbacks), it makes perfect sense to leverage your freelance staff to a greater degree. I’ve been freelancing … read more