By Thomas Temin The rise of social media and other new forms of marketing have created tremendous freelance opportunities for former business-to-business editors. Even Fortune 500 companies are leanly staffed and look to freelancers for a lot of … read more
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
By Matt Bolch During this time of economic upheaval (especially when the chairs around you are no longer occupied because of cutbacks), it makes perfect sense to leverage your freelance staff to a greater degree. I’ve been freelancing … read more
By Michelle V. Rafter This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2008 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. In the past week … read more
By Michelle V. Rafter To all the laid-off newspaper or magazine writers looking for work – if you’re thinking of freelancing, consider business publications. While it’s not the perfect time to be hustling for work as an independent … read more
By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
by Erin EricksonChicago Board Member I recently wrote about LinkedIn, its perks and the ASBPE LinkedIn Group that has been established. (You have joined, right?) Now I bet you’re wondering exactly what you can do with LinkedIn other … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more
