Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more
Poynter Senior Scholar and prolific author Roy Peter Clark closed out the day’s events with a lively session on how to write succinctly. Using a combination of piano playing, anecdotes, famous examples and written exercises, Clark encouraged attendees … read more
In less than one week, two editors of award-winning magazines are giving a free ASBPE webinar to take you behind the scenes of an AZBEE Magazine of the Year. Kim Kleman is editor of The American Lawyer and … read more
By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more
By Andy Brown, freelance writer, Methodical Writing If we ask 10 people for an interview and nine say ‘yes,’ it’s possible we’re networking-journalist superheroes. Everyone we meet likes and admires us. The mere mention of our names and … read more
In an era where long-time B2B publishers have rebranded as data and information companies, how has the role of the B2B editor changed? … read more
ASBPE member Ronn Levine attended the Feb. 17 webinar hosted by Sarah Redohl on customizing new media content for different platforms and wrote about it for the Software & Information Industry Association blog. Read Ronn’s blog and click … read more
Everyone has a story because everyone has a struggle. Ron Green, executive director of the KCdigiSTORY Center, drove home this point during his keynote address at the ASBPE Kansas City Chapter’s Boot Camp, which took place on Wednesday, … read more
By Kimberly Kayler, CPSM President, Constructive Communication, Inc. News is not just outside newspapers today — it is outside newsrooms. The decline of the newspaper as well as the shrinking of newsrooms leaves our culture to filter content. … read more
