By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
Editorial
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
How to connect with competitor brands
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
Lessons learned in launching a magazine
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more

Roy Peter Clark on Writing Short
Poynter Senior Scholar and prolific author Roy Peter Clark closed out the day’s events with a lively session on how to write succinctly. Using a combination of piano playing, anecdotes, famous examples and written exercises, Clark encouraged attendees … read more
5 Tips For An Award-Winning Magazine
In less than one week, two editors of award-winning magazines are giving a free ASBPE webinar to take you behind the scenes of an AZBEE Magazine of the Year. Kim Kleman is editor of The American Lawyer and … read more
10 Tips to Make Infographics Easy
By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more

Source Cultivation: A Process and Habit
By Andy Brown, freelance writer, Methodical Writing If we ask 10 people for an interview and nine say ‘yes,’ it’s possible we’re networking-journalist superheroes. Everyone we meet likes and admires us. The mere mention of our names and … read more
Abe Peck on Navigating the New Editorial Environment
In an era where long-time B2B publishers have rebranded as data and information companies, how has the role of the B2B editor changed? … read more
We are surrounded by our stories but don’t always tell them
ASBPE member Ronn Levine attended the Feb. 17 webinar hosted by Sarah Redohl on customizing new media content for different platforms and wrote about it for the Software & Information Industry Association blog. Read Ronn’s blog and click … read more