How to connect with competitor brands

Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more

Lessons learned in launching a magazine

Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more

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Roy Peter Clark on Writing Short

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Poynter Senior Scholar and prolific author Roy Peter Clark closed out the day’s events with a lively session on how to write succinctly. Using a combination of piano playing, anecdotes, famous examples and written exercises, Clark encouraged attendees … read more

10 Tips to Make Infographics Easy

By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more

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Source Cultivation: A Process and Habit

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By Andy Brown, freelance writer, Methodical Writing If we ask 10 people for an interview and nine say ‘yes,’ it’s possible we’re networking-journalist superheroes. Everyone we meet likes and admires us. The mere mention of our names and … read more