By Tonie Auer Career Cast did a job satisfaction survey and guess what? Newspaper journalist finished No. 200 out of 200. So, Poynter delved a little deeper for us. But, do we really need Poynter to tell us … read more
Woe Is We?
Tonie Auer
Judge Not, Lest Ye Be Judged
I’m full of clichés today. I suppose since I can’t use them in my quality work writing, I will use them to torment readers today. But, wait, there’s more! You can take that judgmental nature with which you … read more
Success: Social Media Networking
By Tonie Auer Everyone keeps talking about social media and how we’ve all just got to be a part of it. I’m not sure who the “everyone” is really, but I’ll fill you in: they’re right. For one … read more
Changing of the Guard
By Tonie Auer Since our first blog post on Dec. 13, 2007, by former ASBPE President Steven Roll, to Maureen Alley’s post about being productive, this blog has seen a lot. We’ve seen ups and downs in the … read more
Good News
By Tonie Auer Finally, there is some good news to report. MinOnline shared it with us earlier this month when they told us that: Trade publishers are starting to see the bottom of a marked decline in their … read more
To Blog or Not to Blog, That Is the Question
By Tonie AuerDFW Chapter President Occasionally, other bloggers can say things so much better than I can. This time, it’s Joe Pulizzi. The author, speaker and strategist for content marketing and founder of content matching site Junta42 marked … read more
When One Door Closes …
By Tonie AuerDFW Chapter President Like most aspiring writers (of something beyond the B2B publications), I strive to read quality work. I try to change things up a bit, moving from suspense writers like Deborah Crombie to the … read more
RIP Reed Titles
By Tonie AuerDFW Chapter President By now, we’ve all heard the news about Reed Elsevier shuttering 23 B2B pubs. I don’t think anyone is all that shocked any more. But, what does this mean for B2B publishing? Folio … read more
20 High-Value Blog Posts Offer 143 IdeasYou Can Use
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
The Journalist’s Toolbox
By Tonie AuerDFW Chapter President I’ve been on a roll, talking about professional development and making yourself indispensable. Now I’m going to lead you to another valuable resource to make yourself look like a genius to your boss … read more