Two sessions at this year’s ASBPE national conference in Chicago dealt with foreign languages – that of corporate financial statements. Ceci Rodgers, a business and economics lecturer at Medill School of Journalism, Northwestern University, walked editors through the … read more
Last month, Christina Pellett is the editor of the Agent’s Sales Journal, gave us six tips for serving our readers in a down economy. In this ASBPE Podcast, Christina expands on her advice and describes why her publication: … read more
As the economy struggles to right itself after the 18-month Great Recession, readers need business-to-business publications more than ever. But the recession has affected practically every sector, publishing included. So how, with smaller staffs and anemic page counts, … read more
Sam Zell is the devil. Sam Zell is a savior. Those are the two polarized reactions I always get when I broach the subject of the diminutive bedeviled one from Chicagoland to my journo friends. Well actually, truth … read more
By Nikki Golden That sound you heard April 16 was the clicking sound of a Domino display being set into motion. The closure of the 23 magazines by Reed Business Information will impact a lot more than the … read more
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
By Tonie AuerDFW Chapter President I’m calling on all ASBPE members as well as potential members for your feedback. At a very productive meeting of the ASBPE national board, we discussed how the economy has impacted everything – … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter During the ASBPE National Editorial Conference in July, I hosted a workshop that offered attendees 19 ideas for combating the down economy. These ideas — all of which have been implemented … read more
By Thomas Temin If General Motors and Lehman Brothers can bite the dust, why not Gourmet magazine, for so many decades the Bible of chefs and foodies alike? A Wall Street Journal story on Oct. 6 noted that … read more
