By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
By Maureen Alley Social media, RSS feeds, newsletters, blogs, video and more are everywhere allowing for faster and easier news syndication and information sharing. Great news, right? Well, it could be hurting your brand if you’re not doing … read more
By Tonie AuerDFW Chapter President After reading the notes taken from the Chicago chapter’s roundtable discussions (here and here), I started thinking more about social media. I’m relatively new to the game and I’m usually dragged into it … read more
As we blogged about on Sept. 3, here is the second part of the notes taken by the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Some of the information gathered included using Twitter and … read more
Earlier this summer, the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Why a do-it-yourself? Because we realize that more heads are better than one, and what better way to learn than from your fellow … read more
Update, Sept. 1, 2009: McCracken has written an answer post on Technologizer, “The Future–August 1999 Style!” Read it to see his take on how the reality of 2009 stacks up with these 1999 predictions. Looking back at our … read more
