By Maureen Alley The practice of search engine optimization is foreign to some journalists. Though it is a growing practice with some publishing houses that require their journalists to implement SEO on their websites, its still leaves some … read more
By Amy Florence Fischbach2009 Awards Competition Chair Publications are still meeting their readers’ needs for useful, timely, and in-depth information. The 2009 Print Azbees prove it. Despite the challenges of working with streamlined staffs and fewer resources, award-winning … read more
By Maureen Alley During my five years in business-to-business trade, I’ve learned a great deal about niche marketing and writing. I’ve also learned a great deal about magazine production. Additionally, I’ve learned I have a huge passion for … read more
By Steven RollASBPE President For the past year or so I’ve been reading about Twitter and quietly hoping it would just go away. After all, I bet in 10 years from now we’ll look back at some of … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Steve RollASBPE President One of my favorite blogs is Lifehacker.com. Every day it offers an abundance of productivity tips. While some of the tips are aimed at the technically proficient, there are still plenty left over for … read more
By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more
By Emily Kay AndréDenver ASBPE Board Member I heard something intriguing recently on The Herd with Colin Cowherd, an ESPN syndicated radio show. The Brett Favre saga, the sports story of the year, finally came to an unpredictable … read more
By Erin EricksonASBPE Chicago Chapter Board Member I have just about had it with the journalism dinosaurs that refuse to learn to use the Internet. If I had a nickel for every request I’ve received to do a … read more
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more
