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Media Business

Dos and don’ts of trade shows

Posted on January 23, 2018 | by Megan Smalley

Nine things to make editors’ trade show experience easier. Trade show season always means long workdays for editors both before and during the show. Before the show requires much planning, and editors receive a surge in emails from … read more

National Coalition Against Censorship, ASBPE and more than 80 other journalism organizations condemn President’s efforts to demonize the media

Posted on March 2, 2017 | by ASBPE Staff

The National Coalition Against Censorship, American Society of Business Publication Editors, and more than 80 other journalism organizations have condemned President Donald Trump’s efforts to demonize the media and undermine its ability to inform the public about official … read more

Reporting Live From the Echo Chamber

Posted on May 13, 2010 | by ASBPE Staff

By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more

Far-Reaching Impact of Reed Closings

Posted on May 6, 2010 | by ASBPE Staff

By Nikki Golden That sound you heard April 16 was the clicking sound of a Domino display being set into motion. The closure of the 23 magazines by Reed Business Information will impact a lot more than the … read more

20 High-Value Blog Posts Offer 143 IdeasYou Can Use

Posted on April 19, 2010 | by ASBPE Staff

By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more

Editors Should Examine a New Way of Working with Advertisers

Posted on January 25, 2010 | by ASBPE Staff

By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more

Predictions for B2B Publishing in 2010: They Ain’t Pretty

Posted on January 4, 2010 | by ASBPE Staff

By Tonie AuerDFW Chapter President Yes, 2010 has rolled around and in keeping with my traditions, I’m still writing 2009 on my checks and wondering what this year will hold for the B2B publishing industry. Instead of being … read more

High-Quality Advertorials Happen More Often if Editors Contribute Ideas

Posted on December 21, 2009 | by ASBPE Staff

By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more

Finding Alternatives to One-size-fits-all Advertising

Posted on November 5, 2009 | by ASBPE Staff

By Jim Carper If I want to buy a car, Toyota offers a Corolla, Camry and Lexus. If I go on vacation, Marriott offers me the choice of a Fairfield Inn, Courtyard by Marriott and JW Marriott. But … read more

How Is Your Business?

Posted on April 2, 2009 | by ASBPE Staff

By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more

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From The ASBPE Blog

  • Digital-First Best Practices
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  • 7 Tips for Creating a Strong Social Media Presence
  • Formula for Success: Reader-Centric Online Content & Design at The Scientist
  • Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
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