Joint Sales Calls With Salespeople

By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more

B2B Publishing: Time to Fear?

By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more

Helpful Sites

By Katy TomasuloASBPE Washington, DC Chapter President I’m cheating a bit for my blog post today. At a loss for something insightful or witty to say, I’m tapping into my Bookmarks for some helpful sites to share. I’m … read more