By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Howard Rauch Most editors are knocking themselves out facing the dual challenge of creating great content for websites and printed media. But be warned: When it comes to electronic media, you must prepare for the eventuality of … read more
By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more
