By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
By Katy TomasuloPresident, Washington, D.C. Chapter In 2008, Harry McCracken left his long-time role as editor-in-chief of PC World magazine to launch Technologizer, a Web site devoted to technology news and reviews. McCracken admits he didn’t know whether … read more
By Elena Gontar When I first heard of Facebook I thought it was a social network website to communicate with friends and connect with long lost acquaintances. I thought it would be primarily for people who want to … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter During the ASBPE National Editorial Conference in July, I hosted a workshop that offered attendees 19 ideas for combating the down economy. These ideas — all of which have been implemented … read more
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Digital Symposium: Practical online strategies and tactics for the B2B editorFriday, Nov. 6, 2009Hyatt RegencySan Francisco Airport You can’t afford to stop learning, especially now. High value. Affordable. Always from ASBPE. Included in your registration fee: One full … read more
By Maureen Alley Social media, RSS feeds, newsletters, blogs, video and more are everywhere allowing for faster and easier news syndication and information sharing. Great news, right? Well, it could be hurting your brand if you’re not doing … read more
Learn how to use online communities, social networks, and search engine optimization to increase readership, in print as well as online. Save the date Thursday, Sept. 24 to join ASBPE and explore how to harness Web 2.0 to … read more
By Tonie AuerDFW Chapter President After reading the notes taken from the Chicago chapter’s roundtable discussions (here and here), I started thinking more about social media. I’m relatively new to the game and I’m usually dragged into it … read more
As we blogged about on Sept. 3, here is the second part of the notes taken by the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Some of the information gathered included using Twitter and … read more
