By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more
By Maureen Alley The practice of search engine optimization is foreign to some journalists. Though it is a growing practice with some publishing houses that require their journalists to implement SEO on their websites, its still leaves some … read more
By Howard Rauch What were some of us thinking when we launched an e-news program? Did we realize that content delivery had to be considerably better than the traditional approach found in print news sections? Some of us … read more
By Amy Florence Fischbach2009 Awards Competition Chair Publications are still meeting their readers’ needs for useful, timely, and in-depth information. The 2009 Print Azbees prove it. Despite the challenges of working with streamlined staffs and fewer resources, award-winning … read more
By Maureen Alley During my five years in business-to-business trade, I’ve learned a great deal about niche marketing and writing. I’ve also learned a great deal about magazine production. Additionally, I’ve learned I have a huge passion for … read more
By Tonie AuerDFW Chapter President. I’m on a few different email distribution lists and sometimes I get useful information and other times, I’m simply hitting delete. More often than not, I don’t have time to read them. The … read more
By Erin EricksonASBPE Web Content Committee Chairperson, Chicago Chapter Vice President When I first joined ASBPE, my first reaction was to find my local chapter (Chicago) and see if I could find a way to work on the … read more
If you’re in or around the Chicago area on June 5, it may be worth your time to attend the Chicago ASPBE chapter’s first Do-It-Yourself Roundtable discussion. Why do-it-yourself? Because we realize that more heads are better than … read more
by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
By Angela ConnorManaging Editor, User-generated Content, WRAL.com Have you been watching companies thrive in the social media space by engaging and interacting with their customers? Perhaps you’re watching closely as companies like Southwest Airlines, Dell, Comcast, Ford, Starbucks … read more
