Value-Added Blogging

Photo: Tonie AuerBy Tonie Auer
DFW Chapter President.

I’m on a few different email distribution lists and sometimes I get useful information and other times, I’m simply hitting delete. More often than not, I don’t have time to read them.

The same is true with blogs. I have hundreds bookmarked on my computer, but probably swing by each of those only a few times a year. So, how do you make sure your blog is one to which people return?

I got a tip off one of my email newsletters from Writer’s Web Watch.


People return to your blog because your posts are informative and interesting. When you provide links to other sites that you find valuable, you’re giving them even more reason to return. You’re also using the Web the way it was meant to be used. Many corporate bloggers make the mistake of writing only about themselves and their organizations. In doing so, they miss out on the opportunity to link to sites where other professionals are making points that support their own.

That tip was contributed by Denise Shiffman, principal with Venture Essentials and the author of

So, I’ll follow that advice and post a few informative links here. One that I thought was interesting with all the Twitter talk focuses on How Should Newspapers Use Twitter? I like it because even though B2B journalism is very different, we have similarities more and more with newspapers as we deliver breaking news on our websites.

So, there you go. I’m following the advice. What other things do you do – both professionally and personally – to keep the traffic coming back to your blog? Post it in the comments, then come back to see what others say.

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