By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
By Howard Rauch How to deal more effectively with mounting print/digital workloads will be my focus during an ASBPE June 17 webinar. In advance, I invited all concerned editors to complete a questionnaire outlining their current responsibilities. Respondents … read more
By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Tonie AuerDFW Chapter President I’ve been on a roll, talking about professional development and making yourself indispensable. Now I’m going to lead you to another valuable resource to make yourself look like a genius to your boss … read more
By Ginger Conlon At 1to1 Media we’re all about helping our readers improve their customer engagement, so we had better practice what we preach. And we do. In fact, we have a formal (though not written), award-winning engagement … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
By Jim Sulecki Rare is the opportunity to see the beginning of a new media platform, and rarer still to be in a position to help shape it. Yet in the digital age, this is precisely the fortuitous … read more
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
By Erin EricksonASBPE Chicago Chapter Vice President I recently spoke with Sara Zailskas, Assistant Managing Editor of Housing Giants. The digital magazine recently won a National Gold Digital Azbee award for General Excellence in the digital magazine category. … read more
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
