Four of five “senior-level” editors who answered the recent ASBPE/Medill Survey on Digital Skills & Strategies had one day or less of corporate-sponsored digital training in 2009. What are the implications? How can we overcome the problem? Join … read more
By Howard Rauch Discussions about today’s editorial workload dilemma usually focus on how we split our time percentagewise between online and print. I followed the same line of thinking while creating an editorial performance survey for an upcoming … read more
By Howard Rauch How to deal more effectively with mounting print/digital workloads will be my focus during an ASBPE June 17 webinar. In advance, I invited all concerned editors to complete a questionnaire outlining their current responsibilities. Respondents … read more
Today’s editors are in a rare position: We have the chance to help shape a new media platform. Among other things, that means we ll have to work to retain journalistic standards, even as we create a new … read more
ASBPE has an exciting slate of webinars scheduled for the first half of 2010. TODAY: March 29 @ 12:30 to 1:30 EST: Why B2B Publications Are So Bad at Marketing (and how to fix it). Speaker: Joe Pulizzi … read more
Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
Learn how to use online communities, social networks, and search engine optimization to increase readership, in print as well as online. Save the date Thursday, Sept. 24 to join ASBPE and explore how to harness Web 2.0 to … read more
by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more
