Bridging the Digital Skills Training Gap

Four of five “senior-level” editors who answered the recent ASBPE/Medill Survey on Digital Skills & Strategies had one day or less of corporate-sponsored digital training in 2009.

What are the implications? How can we overcome the problem?

Join ASBPE’s next webinar on Thursday, June 3, to learn about the research and about what you can do to diminish the gap.

The program:

What the research shows

  1. The training gap
  2. The leadership gap
  3. Which skills are necessary/most important.

What you can do about it

  1. How to sell your company on training.
  2. How can you get training at your organization with little help from management.
  3. Where to get training on your own.
  4. Mini case studies

About the speakers:

Abe Peck is director of business-to-business communication and professor emeritus in service at the Medill School and senior director of the Media Management Center, Northwestern University. He is also a consultant in the B2B space.

Robin Sherman is associate director of the American Society of Business Publication Editors; a principal of Editorial & Design Services; and a former corporate director of editorial development.

Mary Slepicka is group content director of Advanstar Communications Powersport Group; and editorial director of Dealernews Magazine.

Rita Jane Gabbett is executive editor of, and on-line community for red meat and poultry processors in North America.

Event details:

Date: Thursday, June 3

Time: 1:00 to 2:30 p.m. EDT

Location: Your desktop computer.

Cost: $20 for members, $45 for non-members

To register:

Option 1: Pay online. Use the web form below to pay online via credit card or PayPal. Instructions for obtaining webinar access will be emailed to you once you have paid.

Member Status
ASBPE Member $20.00 Nonmember $45.00

Option 2: Use PayPal via email. Go to PayPal and use the Send Money tab to send the proper amount. Instructions for obtaining webinar access will be emailed to you once you have paid.

Option 3: Pay by check, pay by credit card offline or pay for multiple registrations at one time (regardless of payment method). Fill out this registration form (78K Word doc) and return it to Holly Lundgren with your payment by June 1. Webinar access info will be provided once you have registered.

Questions? Please reach out through our contact form.

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