B2B Ethical Struggles and Solutions in a New-Media Era

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The quest for high standards and quality.

In this webinar, four panelists talked about different aspects of the thorny print and digital challenge facing B2B editors, including:

• how to decide on a transparent ethics and social media policy.
• drawing the line between “fair use” and content aggregation abuse.
• ways to build a healthier relationship with your marketing and sales colleagues.
• how to avoid misleading your audience when doing or reporting on research.

Attendees received an advance draft of the first chapter of “Enterprise-packed e-news is key to on-line superiority,” speaker Howard Rauch’s new competitive-analysis guide covering digital, print and editorial marketing strategies.

Don’t Forget The Basics: Why strong ethical practices are essential to publishing success presentation by Frank Alkyer