B2B Ethical Struggles and Solutions in a New-Media Era
The quest for high standards and quality.
In this webinar, four panelists talked about different aspects of the thorny print and digital challenge facing B2B editors, including:
- how to decide on a transparent ethics and social media policy.
- drawing the line between “fair use” and content aggregation abuse.
- ways to build a healthier relationship with your marketing and sales colleagues.
- how to avoid misleading your audience when doing or reporting on research.
Attendees received an advance draft of the first chapter of “Enterprise-packed e-news is key to on-line superiority,” speaker Howard Rauch’s new competitive-analysis guide covering digital, print and editorial marketing strategies.