By Maureen Alley Anyone who has been paying attention to the news last week should be aware of the Shirley Sherrod mess that hit Washington. She was the U.S. Department of Agriculture employee who was fired for being … read more
Maureen Alley
Yahoo Style Guide: Web Stands on its Own
By Maureen Alley Recently Yahoo launched its Style Guide for the Web. Up until now, we’ve relied on our print style guides and adapted them to our Web presence. Oftentimes, the print writing style doesn’t apply to the … read more
New Blog Chairman
By Maureen Alley I am excited to join ASBPE as the new blog chairman – taking over for Tonie Auer. Tonie has driven this blog to where it is today. She has recruited industry heavy-hitters to write on … read more
Taking Advantage of Productivity
By Maureen Alley I’ve been working as a freelancer from home for the last few months. Prior, I worked in the traditional cubical office space that many of you work in. I was used to the scheduled 8-to-5 … read more
Operating Your Online News Feed
By Maureen Alley How do you operate your online news feed? Do you repurpose what you find in your Lexis-Nexis file? Please say no. If you don’t write your own news for your site, tell me, why would … read more
We Grow Media: In-the-Trenches Help
By Maureen Alley Business-to-business editors often feel pulled in many directions in order to meet deadlines, often leaving the Web ignored. But Dan Blank, founder of We Grow Media, is looking to change that. Blank wants to bring … read more
Google Makes Social Networking a Must
By Maureen Alley At the end of 2009, Google announced that it was going to start indexing Twitter as well as adding real-time activity into search results. These two announcements make participation on the real-time Web more important … read more
Look Into the Numbers
By Maureen Alley Journalism and new media experienced a front-end collision in the last few years. Social media, faster news cycles and increased demand from all angles are driving journalists to report more at faster rates. And with … read more
Print and Digital: What’s the Best Mix?
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Success Means Using Second-Day Approach
By Maureen Alley Social media, RSS feeds, newsletters, blogs, video and more are everywhere allowing for faster and easier news syndication and information sharing. Great news, right? Well, it could be hurting your brand if you’re not doing … read more