By Paul HeneyASBPE Cleveland Chapter Treasurer As I recently posted on the ASBPE Cleveland blog, it’s critical that b2b editors don’t lose sight of how important design is to our magazines. It’s an easy thing to forget in … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 The writing-services business is anything but easy. Whether you are freelance writing for a traditional publication or writing for a corporate magazine or website, the pay scale is usually … read more
Erin EricksonASBPE Chicago Chapter As a follow-up to this post about blog and website style guides, you should also be thinking about how you can update your style guide in a more timely manner. You may want to … read more
By Martha SpizziriASBPE Web Editor Still confused by RSS? Not sure what social bookmarking is or why people would want to use it? The folks at Common Craft can help you out. They’ve produced a series of videos … read more
If your magazine did any amazing design work (or editorial work, for that matter!) in 2007, there is still one last chance to be recognized for it. The Tabbies, the international b2b awards program supported by ASBPE, has … read more
By Thomas R. TeminMedia and Government Consulting So, Reed Business Information is for sale. Its Dutch parent is divesting itself of a division which, at one time, was the chief profit contributor to its then-parent, Reed International. Now … read more
By Jennie L. PhippsEditor and Publisher of Freelance Success As media businesses tighten down, one of the first things many publishers look at is expense for freelancers. Here are five ways to get more production out of the … read more
Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars. Find out what it takes to successfully produce compelling — and profitable — webinars for your … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman I am on a few different journalism email distribution lists. I get things coming to my inbox that direct me to the latest firings, hirings and scandals related to … read more
Erin EricksonASBPE Chicago Chapter Does your website or blog have a style guide? Should it? Jonathan Bailey’s post on BlogHerald raises a great point about the importance of an online style guide. I have seen style guides for … read more
