Erin EricksonASBPE Chicago Chapter Does your website or blog have a style guide? Should it? Jonathan Bailey’s post on BlogHerald raises a great point about the importance of an online style guide. I have seen style guides for … read more
By Martha SpizziriASBPE Web Editor Two online training programs have recently caught my eye: Tomorrow afternoon, News University is offering a one-hour webinar titled Managing Change: Five Steps to Success. Topics to be addressed include (direct quote from … read more
Erin Erickson ASBPE Chicago ChapterAs editors, we’re trained to write succinct prose that gets to the heart of the matter. As a blogger, do you find yourself unable to capture that same zeal? Are you a journalist trying … read more
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
By Tonie Auer DFW ASBPE Chapter President and National Blog Committee Chairwoman As a blogger and a journalist, I see a fine line between the two roles. Yes, blogging plays a role in news. I think everyone would … read more
By Thomas R. TeminMedia and Government Consulting After 30 years in business-to-business publishing, I decided to hang my shingle as a consultant. One reason resulted from a question I was asked at an industry conference. The organizers had … read more
Think you’re creative? You have two days to prove it by entering the TABPI Design Challenge, sponsored by Trade Association Business Publications International. The challenge is to design a cover for a hypothetical issue of an imaginary magazine, … read more
By Tonie Auer National Blog Chairwoman and DFW Chapter President I read an interesting blog post on how the Internet and World Wide Web have impacted the way we cover the news. The idea is that a story … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more
By Tonie AuerASBPE National Blog Chairwoman and DFW Chapter President I’ve almost burned up all of my “glass if half-full” optimism as I’ve tried to deny that a recession is looming. I’ve pointed to all the positives and … read more
