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“Heroes of B2B Media,” ASBPE’s 2023 National Conference:
Bringing New Energy and Purpose to an Aging Brand

Original air date: May 11, 2023

Food Technology design and editorial team members share their approach, process and implementation for redesigning their 75-year-old flagship publication — including what worked, pain points and what they'd do differently.

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Webinar Details:

In this session, members of the Food Technology design and editorial team discussed their approach to reimagining the Institute of Food Technologists’ 75-year-old flagship publication while staying true to its roots. The presentation focused on the rationale, the process, and the implementation — work that led to the magazine’s 2022 national gold Azbee Award win in the Publication Redesign category. Team members were candid about what worked best, what the pain points were, and what, in hindsight, they might have done differently.

Panelists: Mary Ellen Kuhn, Executive Editor, Food Technology Magazine, Institute of Food Technologists; Brian MacKenzie, Design and Production Manager, Publications, Institute of Food Technologists; and Bill McDowell, Editor-in-Chief and Vice President, Content Strategy, Institute of Food Technologists

This archived conference session is free for ASBPE members.

Non-members can purchase a recording of this session or any other 2023 conference session recording at $10 each or $75 for the full set of 10 recordings.