Original air date: September 22, 2020
Digital-first publishing is top of mind for many publications these days. View this archived webinar to learn what exactly that means and, more importantly, how it works for B2B publishers.
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Digital-first publishing is top of mind for many publications these days, but what exactly does that mean? And, more importantly, how does it work for B2B publishers? ASBPE tapped Lisa McTigue Pierce, executive editor of Packaging Digest, and Rich Luna, editor-in-chief of The Meeting Professional, to share their experiences on making the transition to digital and the lessons they’ve learned along the way. They cover topics, including: tips for making digital work at your publication(s); lessons learned from pros who’ve gone through the transition themselves; and best practices for meeting the increasing demands for content that comes with digital-first strategies.
This archived webinar is free for ASBPE members.