With traditional events sidelined for the foreseeable future, B2B publications need to pivot to virtual events. Watch this archived webinar for insight by two B2B veterans who have found ways to navigate these unchartered waters.
With traditional events sidelined for the foreseeable future, B2B publications need to pivot to virtual events. But this changes the game for everything from programming and presentation to audience recruitment and sponsorship. Join ASBPE for a panel discussion with two B2B veterans who have found ways to navigate these uncharted waters. They’ll share what they’ve learned about best practices for virtual events, warn you about common and unexpected obstacles and hazards, and share tips for ensuring attendee and sponsor satisfaction.
• Stephanie Martinez, General Manager, GSV Summit LLC. Stephanie leads operations for one of the premier education technology summits, which was cancelled in the spring just weeks before it was scheduled to begin. Since then, she and the GSV team have converted programming into a series of online events. Earlier in her career, Stephanie was the chief operating officer of a B2B publishing company that ran both large and small events.
• Christine Weiser, content director of Tech & Learning and Tech & Learning University. Since the spring, when the pandemic forced the shutdown of in-person events, Christine and her team have conducted a variety of virtual events, including a full-day conference, a series of weekly roundtables and a small-group leadership summit.
This archived webinar is free for ASBPE members.