ASBPE 2017 National Conference & Azbee Awards Banquet


The 2017 B2B Media Success Conference—Your connection to the best in B2B excellence

Award-winning journalists and expert teachers will share their secrets to success in the 2017 ASBPE national conference and Azbee Awards Banquet. Join us May 17-18 for this dynamic annual event. You’ll leave with a growing network of industry experts, fresh insights on the latest trends and the inspiration to chart your path to excellence.

May 17-18, 2017
The Poynter Institute | St. Petersburg, Florida

We’re bringing together the best of Poynter and ASPBE in this year’s ASBPE national conference and Azbee Awards Banquet, May 17-18, 2017.

Expert teachers and industry leaders will take you beyond the basics to the strategies and techniques that spell success for your B2B publication.

You’ll get insights and best practices to build your road map for success. You’ll also get unlimited opportunities to connect with your B2B peers and network with industry experts.

Register now!


May 17-18, 2017

Schedule of events:

May 17
1:00-5:00 pm — ASBPE Board meeting (national board members only)
6:30 pm — Welcome Reception for all attendees
7:15 pm — All attendees are welcome to join the ASBPE Board for a Dutch-treat dinner

May 18
9:00 am – 5:00 pm —Conference


The Poynter Institute
801 Third Street South
St. Petersburg, FL 33701

See a full agenda.


Rooms available at:

Courtyard by Marriott St. Petersburg Downtown
300 4th St N, St. Petersburg, FL 33701
(727) 450-6200
Contact Raquel Wolter at 727-450-6200 and ask to book in the Poynter/ASBPE block. The discount will be honored on a first-come, first-serve basis if available rooms remain.

Hampton Inn & Suites St. Petersburg Downtown
80 Beach Dr. NE, St. Petersburg, FL 33701
(727) 892-9900
Book by May 8th at 11:59 p.m. (EDT) under the Poynter/ASBPE block to receive the discounted rate or use this link to book online: Book now.

Complimentary breakfast included. Shuttle service will be provided to & from these hotels at The Poynter Institute.


Early bird pricing through April 21:
ASBPE members: $325
Non-members $425

Regular  pricing after April 21:
ASBPE members: $425
Non-members: $525


Register now!

Stay and Explore St. Pete:

Relax on the brilliant white sand of some of the nation’s best beaches in St. Petersburg and Clearwater. Or consider an weekend getaway at Honeymoon or Caladesi Island. Tour the Salvador Dail Museum, a unique architectural achievement that houses more than 2,000 works by the Spanish surrealist. Or visit Busch Gardens, an exciting blend of animals, shows and world-class roller-coasters that’s just a short drive from St. Petersburg.


Click here for a printable version of this agenda.

May 17th

1:00 – 5:00 pm – ASBPE Board Meeting (national board members only)

6:30 pm – Welcome Reception – 400 Beach Seafood and Taphouse
Meet and mingle with fellow B2B colleagues at a networking reception to kick off our once-a-year national event. Complimentary appetizers; cash bar available.

7:15 pm – Join the ASBPE Board for Dinner – 400 Beach Seafood and Taphouse
Join the ASBPE Board of Directors for a casual networking dinner. Learn about ASBPE’s mission and hear from committee leaders on open volunteer opportunities. Note: This is a Dutch-treat event; visit for menu & pricing.

May 18th

All events held at The Poynter Institute
9:00 am – Registration Open
Meet and greet conference attendees and get your caffeine fix at our coffee station.

9:30 am – Speed Networking
Kick off the day with speed networking facilitated by ASBPE board members. Mix, mingle and engage with fellow B2B reporters, designers and editors from across the country.

Editors, please bring 5-10 copies of a recent publication. Freelancers, please bring business cards and any sample work. Space within the networking area will be provided to exchange information and ideas throughout the day.

10:00 am – Welcome
ASBPE President Jessica Zemler

10:05 am Poynter Keynote: Audience Engagement that Matters
Ren LaForme, Interactive Learning Producer, The Poynter Institute

Thanks to social media, we’re better connected to our readers and viewers than ever before. How do we make the most of it? Ren LaForme, interactive learning producer at Poynter and co-creator of 40 Better Hours, a project to improve newsroom cultures and make them more equipped to innovate, will share examples of meaningful audience engagement and outline steps to build real connections with your audience.

Click here for LaForme’s biography.

11:30 am – National Azbee Awards Luncheon

Join ASBPE as we announce winners of the 2017 National Azbee Awards and recognize the outstanding work of leading B2B magazines, newsletters, and digital media. Individuals receiving the Young Leader Scholarship, the Stephen Barr Award and the Lifetime Achievement Award will also be honored.

2:00 pm – How We Did It: 4 Stories of B2B Success

Four, 15-minute rapid-fire case studies of B2B excellence from this year’s Azbee Award Winners, followed by an interactive panel discussion. Moderated by Azbee Award Chair and former ASBPE President Amy Fischbach, hear from the 2017 winners of:

  • Magazine of the Year
  • Website of the Year
  • Newsletter of the Year
  • Cross-Platform Package of the Year

3:45 pm – Keynote: How to Write Short: Word Craft for Fast Times
Roy Peter Clark, Senior Scholar Emeritus, The Poynter Institute

In this ever-changing Internet age, short-form writing has become an essential skill. In this session, Clark, author of 18 books on writing, language and journalism, will cover how to write effective and powerful titles and headlines for the social media age. With examples from the long tradition of short-form writing in Western culture, he’ll guide writers in crafting brilliant prose, even in 140 characters.

Click here for Clark’s biography.

4:45 pm – Closing Remarks
ASBPE President Jessica Zemler

5pm – Event Ends

Register now!

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