Kansas City chapter event: Data and visual storytelling boot camp

B2B digital and visual storytelling boot camp in Kansas CityJoin the Kansas City chapter on February 28th for a data and visual storytelling boot camp. Registration, networking and breakfast will begin at 8:00 am. Sessions will run from 8:30 to noon.


February 28th, 2017, 8 a.m.-12 p.m.

Sessions will include:

8-8:30 — Breakfast, registration, and networking

8:30-9:15— Gathering the data you want: How to ask the best questions of your audience
Speaker: Marnette Falley — UBM
The first step in great data presentation is effective data gathering. This workshop will help you figure out the kind of data you want, the demographics you need to gather to drill down into your responses for analysis, what power questions to include and how to evaluate the questions you’re thinking of asking to maximize the accuracy of the final data set.

9:20-10:05— By the numbers: A breakdown of Google Fusion Tables for data interpretation
Speaker: Jim Lucy — Penton Media
Are you a bit of a Map Geek? Want to put finally put that Geography minor to good use? Or do you want to learn how to use maps to provide your online and print audiences with demographic info or other data on the local metro, county or state level? This workshop will teach you how to use the free Google Fusion mapping tool to display data such as population, employment, sales, housing starts, types of companies and other info in an interactive mapping format that looks great in a digital format and isn’t hard to master.

10:10-10:55— Doodles you can use: Why you should give this visual content presentation a chance
Speakers: Alison Fulton, Farm Journal,  Portia Stewart, and Katie James — UBM
Brain research shows when you combine words and images, you retain more than 65% of what you heard after 72 hours. But if you only listened, retention drops to 10%. This workshop will tackle sketchnoting and why you should give this highly-visual content presentation a try including:
1)      discussion of what and how to sketchnote
2)      structure and layout,
3)      and tips for curating the best content to include in your doodle.

11:00-11:45— The one that got away: B2B social media fish stories to get your followers and fans engaged
Speaker: Marc Vasquez, APR— UMB Financial Corporation
You’ve got the data. You know your demographic. Your creativity is rearing to go. What now? This session will educate you on how to weave that data into a compelling story, determining the best vehicle to launch that story and what to do after you set sail toward keeping them hooked.


The Google Fiber Space
1814 Westport Rd
Kansas City, MO 64111


Early-bird registration prices:
$20 for members of ASBPE, PRSA, IABC, SMCKC or FX
$40 for non-members
$10 for students with valid ID

Late registration prices (After February, 8 2017):
$35 for members of ASBPE, PRSA, IABC, SMCKC or FX
$55 for non-members
$15 for students with valid ID

Register now:

Register now!

About the speakers:

Marnette Falley is the Content Director for UBM Life Sciences’ veterinary group. The editorial team she heads develops multimedia content for three national conferences, the veterinary market’s leading web portal, and three award-winning print publications —  dvm360 magazine, Firstline and Vetted. The team also produces eletters, outside projects for corporate clients, custom web sites, webinars, and more.

Falley was recognized as a McAllister Editorial Fellow for her editorial leadership. She holds a Bachelor’s Degree in Spanish and Political Science from Kansas State University and a Master’s Degree from the William Allen White School of Journalism and Mass Communications at the University of Kansas. She lives west of Kansas City in a little farm house that she shares with her husband, daughter and a Chocolate Lab named Chip.


Jim-LucyJim Lucy is the Chief Editor of Electrical Wholesaling magazine at Penton Media, where he has worked for more than 30 years. He has written hundreds of articles for on topics such as energy-efficient lighting, sale opportunities in the solar market, succession planning, and the fastest-growing metros in the U.S. He published his first book, “The Electrical Marketer’s Survival Guide,” in 1999, and more recently has been entertaining himself by building a new subscription-based data product that will provide the electrical market with electrical sales potential and related economic data on the local, county and state level.

He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College (now Rowan University), Glassboro, N.J. Jim and his wife, Barbara, are the proud parents of three sons and are happily transplanted to the Kansas City area after moving to KC from New Jersey in 1992.


Portia-StewartPortia Stewart is Editor and Team Channel Director for UBM Life Sciences’ veterinary group. She is a pun-loving editor who spends her days arguing the differences between cats and commas (commas are a pause at the end of a clause, while cats have the claws at the end of the paws). She is a minion to two cats, a dog and a guinea pig. She’s also the mastermind behind the practical articles, tools, videos, and solutions for managers, technicians, assistants, and veterinary receptionists that you find on dvm360.com.


Alison-FultonAlison Fulton is currently Design Director at Farm Journal Media where she is working on three different magazines and helping expedite the move to digital content. Alison was previously at UBM Life Sciences, Veterinary (formerly Advanstar Veterinary) where she was privileged to work with the best team imaginable for over 20 years. Alison designs and creates magazines, iPad apps, emails and websites amongst other things; data presentation over all platforms is one of her specialties. She and her husband Jeff, have two beloved dogs, Beau, a fuzzy brown and Elsa, a (black and white) Dalmatian.


Katie-JamesKatie James is an Associate Content Specialist for UBM Life Sciences, Veterinary. She produces and edits content for dvm360.com and its associated print publications, dvm360 magazine, Vetted and Firstline. She has a passion for creating highly-engaging content through the use of new technology and storytelling platforms. She was named an ASBPE Young Leader Scholar in 2015 and attended the national conference in New York. Katie grew up in the Kansas City area and graduated from the University of Kansas with a degree in journalism. Outside of the office her sidekick is an energetic Australian cattle dog mix named Blitz.


Mark-VasquezMarc Vasquez, APR, is the Security Awareness Program Manager for UMB Financial Corporation where. He possesses nearly 20 years of both agency and corporate public relations and social media experience. Marc is also the technology chair for the Social Media Club of Kansas City and is a member of the Social Media Club global board. He holds the Accreditation in Public Relations credential which has been established as a way to recognize public relations practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. By night is the gaming sidekick to his 9-year-old son @StuffJakobSays. You can generally find Marc via @vasquez007 or on LinkedIn.

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