Join ASBPE for a half-day boot camp to learn about tips on improving B2B coverage in a digital age and more! Sessions will include strategies for making the transition from print-based to video-based thinking, changes in SEO and current best practices and a panel discussion about participating in editorial and design competitions.
Date: Wednesday, October 14, 2015
Time: 8:00 AM – 1 PM
Tech Target – UMass Conference Room
275 Grove St.
Newton, MA 02466
Breakfast and networking will be from 8-8:40 AM. The Boot Camp sessions will include:
Session 1 – 8:45- 9:30
Making the Transition from Print Thinking to Video Thinking
Peter Howe, NECN Business Reporter a former print journalist, will share his experience regarding story structure, developing a video persona, and other tips to help wordsmiths survive and prosper in a multimedia age.
Session 2 – 9:45-10:30
Search Revisited – What’s the Latest on Living and Prospering with SEO
From algorithm changes to Twitter integration, SEO and its best practices continue to change faster than the speed of light. Learn about these changes, current best practices and strategies, and tools and resources with Jessica N. Levenson, a 10+ year search marketing veteran (working in/with B2B tech editorial for the past four years) who believes content strategy is about more than page views.
Session 3 – 10:45 – 11:30
A panel discussion, chaired by long-time B2B editor Mark Schlack from TechTarget, will discuss why and how to participate in editorial/design competitions. Look for tips on the Azbees and a discussion of other award programs available for B2B editors and designers. Panelists will also look at motivations for participating, the process of selecting your “best” and the mechanics of award submission – as well as tips on winning!
Lunch – 11:45-12:30
Make-your-own sandwich/salad) and Sociability