Transforming B2B Journalism Into Interactive Storytelling

New York Chapter event on April 24: Transforming B2B Journalism Into Interactive Storytelling

News and features may still be the core of your content, but the written word is now just one way to present them. B2B journalism today, and going forward, needs to include interactive elements, and journalists need to think of themselves as storytellers. Interactive storytelling includes slideshows, video, infographics, and more; these elements can tell a whole story or enhance a written article. The challenge and opportunity is to determine which visual elements are right for which stories.

Register now!

On April 24, join ASBPE-NY for networking and to learn:

  • What are the most engaging visual storytelling tools today
  • Which is the right visual element to use to tell specific types of stories
  • How to decide whether a visual element should tell the whole story or support a written article
  • Where to post teasers of visual stories to drive traffic back to your website
  • Why interactive storytelling is essential today, and how your publication can benefit from it


  • Evan Ratliff, cofounder, CEO, and editor of Atavist, produces a digital storytelling platform and the award-winning publication, The Atavist.
  • Althea Chang, a web video producer at CNBC, has written for Forbes,, TheStreet, Barron’s and other publications.

Event location:

Trattoria Dopo Teatro, Theater Room, 125 West 44th Street (off 6th Avenue), New York, N.Y. Tel: (212) 869-2849.
Passed appetizers and open bar (beer/wine/soft drinks) for the first hour of the event; cash bar will be available thereafter.


Thursday, April 24, 6:00-8:00 p.m.


ASBPE members and journalism students (w/ photo ID): $25 through April 15; $35 thereafter.
Non-members: $35 through April 15; $45 thereafter.

Register now to save!