Join ASBPE-Kansas City: Annual State of the B2B Publishing Industry luncheon on April 2
As the business press moves toward more digital content editors/content providers need to adapt their skill sets to remain relevant. Many of us are learning new skills in HTML coding, search engine optimization, video editing and the like, but some evergreen editorial skills will always be necessary.
Join ASBPE’s Kansas City chapter on April 2 for its annual State of the B2B Publishing Industry luncheon. Jim Lucy, chief editor of Penton Media’s Electrical Wholesaling magazine, will draw upon his 30-plus years in business journalism to offer some attendees some tips on editorial & career skills you will always need to stay relevant. Jim will discuss:
- What J-school basics matter most in the digital world.
- Which strategies can replenish your industry contacts and help you remain relevant in the industry your cover.
- How to build your brand in your market and your company.
- How to pitch new revenue-generating ideas to your bosses.
Wednesday April 2, 2014 from 12 to 1:30 p.m. CT
ASBPE Members: $25
(Fee includes lunch)
Brio Tuscan Grille
502 Nichols Road
Kansas City, MO 64112
About the speaker:
Jim Lucy While chief editor of EW, Jim and the staff of the publication have won three Jesse H. Neal awards for editorial excellence, the highest honor in the business press and numerous national and regional awards from the American Society of Business Press Editors. He has written a book, “The Electrical Marketer’s Survival Guide,” and is an on-call subject expert on the electrical market for Guidepoint Global, New York, and other consulting companies that provide insight on niche markets for investment and business professionals.
He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. Jim and his wife, Barbara, are the proud parents of three sons and are happily transplanted to the Kansas City area from New Jersey.