Investigating a Company: The Long and the Short of It

Free ASBPE webinar: Investigating a Company: The Long and the Short of It

Follow the money. In the wake of high-profile corporate scandals, such as Peregrine Financial, Solyndra, and myriad banks, and the resulting Congressional actions to address them, getting to the bottom of a balance sheet and other company reports is an indispensable part of doing your job as a business publication editor.

Stock analysts do it…so can you! Join ASBPE for this first of three webcasts on financial reporting and extend your reportorial savvy into the world of company financial statements. Learn about financial tools that top-tier investigative journalists use to enhance the breadth and depth of their business reporting, uncover hidden problems in company performance, estimate market share — and beat the competition in disclosing the next corporate scandal.

What You’ll Learn:

  • How to find out crucial corporate information when on deadline, and methods to use when you have more time to dedicate to story development.
  • How to obtain and interpret corporate reports, including the 10K and 10Q, 8K and 14K, cash flow and income statements, balance sheet, and annual report to shareholders.
  • How to convey to your audience the significance of the numbers as you report on financial issues.

Event Details

Date: Tuesday, July 9, 2013

Time: 3:00-4:30 pm EDT (2:00-3:30 pm CDT)

Location: Your computer.

Cost: Free for members, $35 for non-members

Registration: After registering here for the webcast, you will receive a confirmation email containing information about joining the webcast.

About the presenter:

Steve Ross is a long-time technology writer and former Columbia University journalism professor. He is also the Corporate Editor of Broadband Properties Magazine. The international pub


lication (www. is the leading source of information on digital and broadband technologies for ultra-connected communities. Some of his biggest models are on the site at

Ross has domestic and international expertise in architecture, land-use planning, business, and education. He has built editorial models for Baseline, Engineering News-Record and others, and has modeled publishers’ business processes for Time Warner, Consumers Union and others.

Ross is well known in journalism circles for his CD-ROM-based instructional software and for his expertise in distance learning and computer-assisted reporting, also known as “analytic journalism”. He also appears regularly on History Channel and Weather Channel shows, most recently on Deadliest Space Weather.

He holds a BS in Physics from Rensselaer Polytechnic Institute and an MS in Journalism from Columbia. He has authored or edited 19 books. He has edited magazines and newsletters for McGraw-Hill, MBA Communications, Boardroom Publishing and others. He’s won numerous technical, professional, and journalistic awards. He is a Fellow of the American Institute of Chemists and has taught statistics in academic and industrial settings.