By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more
Tonie Auer
B2B Writer Blogshare
By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more
Stay Tuned: ASBPE Conference Follow-Up
By Tonie AuerASBPE National Blog Chairwoman/DFW Chapter President On the heels of the ASBPE National Conference in the city of fountains – Kansas City – we all came back armed with great information, networking leads, tips to improve … read more
Doctored Photos
By Tonie Auer DFW Chapter President A story on Editor’s Weblog about a new software program that can detect doctored photos transported me back in time to one of my early journalism jobs at a small six-day-a-week daily … read more
Keeping Your Employees Happy
By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more
Blogging the News
By Tonie AuerDFW Chapter President and National Blog Chairwoman As a blog that often refers to other websites, news stories and the like, ASBPE’s national blog contributors have been taking note of the story regarding how the Associated … read more
The Unabomber and The Media
By Tonie AuerDFW Chapter President and National Blog Chairperson I’m deviating a bit from our very “news you can use” format here to give a hat tip to the The Newseum. Despite criticism for self-promotion, I can’t wait … read more
Does Off the Record Still Exist?
By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more
B2B Publishing: Time to Fear?
By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more
Behind the Times — and I Don’t Mean the NYTimes
By Tonie AuerDFW Chapter President and National Blog Chairwoman There are times when I feel technically challenged and I often fear that this lack of comprehension of technology will hurt me if I ever want to return to … read more