By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
Journalism
Tips For New Beats
Top B2B editors last week shared tips on how to get started on a new beat during a Society of American Business Editors and Writers webcast. The best advice? Get out there and meet people, don’t be afraid … read more
Is the title “editor” becoming obsolete?
By Jessica Zemler, ASBPE Communications Chair I recently read the e-Media Vitals post “5 new job titles for digital-first publishers” and my first instinct was to laugh. I mean, really… Director of Data Visualization? I love infographics as … read more
Hello From Your New Blog Chair
By Jay Campbell [I know the site looks different. I had to update to a newer theme to do what I hope are some interesting things with this blog, and the old one just wasn’t working for me. … read more
Eyeballs, Experts And Expert Eyeballs
Perhaps related to Howard’s LinkedIn discussion here, this Kottke article could be of interest to B2B media. Maybe his “loudest journalism” is the equivalent to our aggregators—shallow and time consuming, when we should be relating expert opinion. This … read more
You’ve Got Questions? I’ve Got Answers!
By Jim Romeo In many newspapers and trade publications nowadays, the quest for content is on! A very popular venue that seems to be making its tracks is the question-and-answer profile. It is a format that is both … read more
Is Your Content Valuable?
Checking for valuable content within your publishing channels can refocus your resources to meet your audience and business goals. By Sara Zailskas Walsh Are you producing valuable content? You’re likely inclined to say, “Yes, of course what we … read more
Follow the money: How to decipher financial reports and better cover your industry
Two sessions at this year’s ASBPE national conference in Chicago dealt with foreign languages – that of corporate financial statements. Ceci Rodgers, a business and economics lecturer at Medill School of Journalism, Northwestern University, walked editors through the … read more
Kiplinger Social Media Fellowship
From the Kiplinger Program at the Ohio State University, Columbus: Want to learn the latest digital reporting skills? The journalism field has radically shifted. But when you’re working endless hours and juggling two or three beats, it can … read more
Even Sexier Than the Girl With the Dragon Tattoo
By Steve Roll By now thousands have read about how the publisher of Millennium magazine doesn’t let his executive duties stand in the way of writing investigative reporting pieces that uncover corporate trickery for his readers. His biggest … read more