In one of the most lively and entertaining sessions at the 2022 ASBPE national conference, Matt LaWell, managing editor at Golf Course Industry, informed and entertained the audience with his session entitled “Podcasting for Fun and Profit.” During … read more
Journalism
Three Ways To Renew Passion
During ASBPE’s National Conference in Cleveland, Justin Armburger offered three ways editors, writers, freelancers and designers can renew their passion for their work. Many people employed in the business-to-business media field love telling stories — this is the … read more
Tips for Video in B2B
Making the transition from print to video journalism may sound daunting. But during the session “So, Now You’re a Broadcast Journalist? Tips for Video in B2B” on the first day of the 2022 ASBPE annual conference, held in … read more
How to Turn Long-Form Features into Multi-Part Series
Converting features into multi-part series is a useful strategy for editors – you can create logical sections out of articles that are too long for the available print space, get more mileage out of your content, and make … read more
Formula for Success: Reader-Centric Online Content & Design at The Scientist
What makes for an award-winning website? According 2020 Website of the Year Azbee winner The Scientist, it needs to be frequently updated, mindful of visuals and design and dedicated to readers’ needs. … read more
Inspirational Evaluation: Why Participate in Judging Design for the Azbees
We connected with several past Azbee design judges to learn why they volunteer as judges and what they have learned. … read more
Advocacy journalism: It needs to be the new norm
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
National Coalition Against Censorship, ASBPE and more than 80 other journalism organizations condemn President’s efforts to demonize the media
The National Coalition Against Censorship, American Society of Business Publication Editors, and more than 80 other journalism organizations have condemned President Donald Trump’s efforts to demonize the media and undermine its ability to inform the public about official … read more
Understanding the rise of brand journalism in corporate America
By Kimberly Kayler, CPSM President, Constructive Communication, Inc. News is not just outside newspapers today — it is outside newsrooms. The decline of the newspaper as well as the shrinking of newsrooms leaves our culture to filter content. … read more