Will native advertising’s popularity be short-lived? Many marketing gurus declare that sponsored content’s latest variation has a bright future. But detractors are not so sure for several reasons. Blogger Kirk Cheyfitz recently made a compelling case in an … read more
Seven ethics issues likely to raise your temperature in 2014 “Some tactics I’ve run across recently are hair-raising,” says ASBPE ethics committee chairman Howard Rauch. In this article, he explains the reasoning that prompted several recent ethics code … read more
TechLink is seeking to create a roster of writers and editors through a Request For Proposal (RFP) to research, write or edit, and deliver to TechLink success stories and/or other technical or scientific stories for Department of Defense technology transfer programs. … read more
Next B2B Ethics Virtual Round Table focuses on impact of crumbled wall between editorial and sales teams What new ethical challenges have emerged for B2B editors required to engage in marketing projects? That’s the key question being addressed … read more
Putman Media is looking for a Digital Content Editor who will be the key web editor for ControlDesign.com and lead the charge to make this site the preferred destination for its community. … read more
By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more
As an Editor within Investment Strategy & Services (“IS&S”), a part of PNC Asset Management Group, you will be part of a successful and growing organization. … read more
Putman Media, a privately held B2B media firm, has an opportunity for a part-time intern within our editorial team. … read more
By Paul Heney You have one last chance to get out your 2013 issues and decide on your best work over the past year. The Tabbies, the international B2B publication awards competition, is accepting nominations through Tuesday, April … read more
By Mark Schlack On March 19, 2014, Pat McGovern died after a long and storied 50+ year career in publishing. He was the founder and owner of International Data Group, one of the prime movers in the technology … read more
