When I think of the editors I work with now or have worked with and who are ethically unimpeachable, the most common trait I see is that they are reader-centric. … read more
Why being reader-centric = ethically unimpeachable
The ASBPE Blog
January 2014 Ethics Update
Native advertising: B2B editorial and sales teams often wrestle with how sponsored content should be labeled. … read more
Boston/New England Third Thursdays Are Back!
We’ve resumed our monthly summer series of networking happy hours. Join us to talk shop and meet other business-to-business media pros. We’ll be asking attendees to tweet on suggested topics with the #asbpe hashtag, and we’ll give away gift cards for the best … read more
Check out this list of 2013’s top ten retractions
Check out this list of 2013’s top ten retractions Keeping posted on the many forms of academic media retractions sometimes borders on the amazing. But the process is a regular event for editors of the Retraction Watch newsletter. … read more
Detailed corrections more likely to increase trust
Detailed corrections more likely to increase trust Restricting correction announcements to a sentence or two is insufficient, says noted blogger Craig Silverman. Read his suggestions describing the extent of information more likely to instill reader trust on this … read more
Will native advertising’s popularity be short-lived?
Will native advertising’s popularity be short-lived? Many marketing gurus declare that sponsored content’s latest variation has a bright future. But detractors are not so sure for several reasons. Blogger Kirk Cheyfitz recently made a compelling case in an … read more
Seven ethics issues likely to raise your temperature in 2014
Seven ethics issues likely to raise your temperature in 2014 “Some tactics I’ve run across recently are hair-raising,” says ASBPE ethics committee chairman Howard Rauch. In this article, he explains the reasoning that prompted several recent ethics code … read more
Science/Technology Writers and Editors – TechLink
TechLink is seeking to create a roster of writers and editors through a Request For Proposal (RFP) to research, write or edit, and deliver to TechLink success stories and/or other technical or scientific stories for Department of Defense technology transfer programs. … read more
Next B2B Ethics Virtual Round Table focuses on impact of crumbled wall between editorial and sales teams
Next B2B Ethics Virtual Round Table focuses on impact of crumbled wall between editorial and sales teams What new ethical challenges have emerged for B2B editors required to engage in marketing projects? That’s the key question being addressed … read more
Digital Content Editor – Putman Media
Putman Media is looking for a Digital Content Editor who will be the key web editor for ControlDesign.com and lead the charge to make this site the preferred destination for its community. … read more