Boston/New England Third Thursdays Are Back!

We’ve resumed our monthly summer series of networking happy hours. Join us to talk shop and meet other business-to-business media pros. We’ll be asking attendees to tweet on suggested topics with the #asbpe hashtag, and we’ll give away gift cards for the best … read more

Detailed corrections more likely to increase trust

Detailed corrections more likely to increase trust Restricting correction announcements to a sentence or two is insufficient, says noted blogger Craig Silverman. Read his suggestions describing the extent of information more likely to instill reader trust on this … read more

Will native advertising’s popularity be short-lived?

Will native advertising’s popularity be short-lived? Many marketing gurus declare that sponsored content’s latest variation has a bright future. But detractors are not so sure for several reasons. Blogger Kirk Cheyfitz recently made a compelling case in an … read more

Science/Technology Writers and Editors – TechLink

TechLink is seeking to create a roster of writers and editors through a Request For Proposal (RFP) to research, write or edit, and deliver to TechLink success stories and/or other technical or scientific stories for Department of Defense technology transfer programs. … read more

Staying Valuable In A Changing Industry

By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more