By Whitney Blair Wyckoff, Vice President, Washington DC ASBPE Chapter While catching waves at a competition in South Africa last year, pro surfer Mick Fanning suddenly found himself vying against an unexpected adversary: a great white shark. Fortunately, Fanning … read more
By Alexa Boschini, Associate Editor, Home Accents Today Editors today have so many storytelling elements to consider beyond words on a page. In today’s fast-paced, technology-entrenched world, readers are inundated with information from an endless sea of sources, … read more
By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more
ASBPE members in Washington, D.C. recently met for a half-day workshop to share tips and tricks on producing the best in-house videos. Speakers included Robert Freedman and Sam Silverstein from the National Association of Realtors, Holly Gilbert Stowell … read more
In a recent webinar, speaker & digital marketing evangelist, Jessica Best, shared “Email Marketing Burning Questions – Answered.” Here are a few of the insights she shared. Be sure to login and view the recorded webinar via the … read more
Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more
Multimedia content, particularly video, can provide that extra spark needed to bring a story to life. … read more
In this uber-connected media world, effectively telling stories across multiple digital and mobile platforms requires, first, a compelling story. … read more
Sarah Redohl of the “Columbia Business Times” shared five secrets to excellent video at the April 29 workshop in Kansas City. … read more
When it comes to digital video content, Kramer says, everybody’s in the business. Editors used to be in charge of it, but now anyone with a smart phone is equipped to be a digital content expert. … read more
