But from what I understand, blog chair is a bit of a thankless job.
The author’s conclusion is no, and she describes goals for a blog that could be applied here as…
• sharing ASBPE’s expertise with existing and prospective members
• boosting its website in search engine rankings
• helping it build a community
These all sound like fine goals for the ASBPE blog and I would also note that a couple longtime members also have suggested the following functions:
• tales from the front lines, or tips and tricks (I wouldn’t recommend a bracketed lede)
This word cloud, courtesy of Wordle, gives us an idea of where we have been in terms of topics discussed on the ASBPE blog. It is based on the most common terms in all the historical posts.
Content: what should it be, where to find it, quality
B2B (Trade, Company): what makes us different from mainstream media
Industry (Audience, Business): vertical expertise is the defensible asset
Data (Research): how to make it, what to make of it
Social (LinkedIn): make it work for you
Media (Article, Show): how to package content
Valuable (Time): ROI for the reader
Important (People, Position): Don’t let them give you the ‘Who do you think you are, the New York Times?’ … these are your readers’ livelihoods you’re talking about!
Other broad topics with some overlap, of course: Careers, Freelancers/Staffing/Management, Tools, Education
What did I miss? Got thoughts on what you’d like to see here? Please reply in comments or to me. Thanks!
