By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Is native content forcing you to sacrifice your B2B publication’s ethics? Is your sales team putting pressure on your editors? Join ASBPE on Wednesday, May 13 for a webcast featuring industry experts. … read more
By Jeff Gelski The strategy failed this time. Sarah Redohl typed up information for a law enforcement story. She cut the information into strips of paper and placed the strips on the floor. Previously, such actions had helped her … read more
By Larry Alton If you majored in writing or English in college and were told time and again there’s nothing you could do with that degree but teach, it’s easier than ever to prove everyone wrong. Not everyone … read more
Join us for a webcast March 11 at 3:00 pm ET to learn how you can engage your audience emotionally and enhance your content through the promising growth area of digital storytelling. Based on his 30 years of experience in video production, James … read more
By Roy Harris In discussing Norm Pearlstine’s return to Time Inc. after a long, productive stint at Bloomberg, New York Times columnist Joe Nocera raises serious questions about the nature of the chief content officer position. Nocera has something … read more
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
By Joanie Spencer One of an editor’s most telling traits is the meticulous eye for proper grammar. But editors can get into ruts, and it’s easy to forget the “why” behind edits. At the Kansas City chapter’s 2013 Boot … read more
By Joanie Spencer One of an editor’s most telling traits is the meticulous eye for proper grammar. But editors can get into ruts, and it’s easy to forget the “why” behind edits. At the Kansas City chapter’s 2013 Boot … read more
