Free ASBPE-Led Web Video Editing Seminar

Web Video Editing: When to Use It, How to Do It
A Step-by-Step Walk-Through for B2B Editors

WHEN: Wed., Sept. 29, 2010, 9 a.m. to 12:15 p.m. (Coffee, juice and pastries provided.)

WHERE: First Third Bldg., 600 Superior Blvd., Cleveland: 1st Floor Conference Room.

Readers of business publications are increasingly demanding Web video from publishers as those publishers design ever-more-sophisticated online presentations to complement their traditional print coverage. Yet a superior translation of material to an online video format isnt easy.

For one thing, not all subjects are appropriate for Web video treatment. For another, even if an in-house Web video is a good approach, getting up to speed to produce it requires investments in time, staff energy, and start-up costs — although perhaps not as much as commonly thought.

Veteran B2B editors, with storytelling skills already honed in print media, though, now are finding ways to extend their editorial skills into video editing without unreasonable penalties. It takes patience, and a willingness to experiment and make mistakes, and the experiences of those who have successfully gone before can be a big help.

In this half-day workshop, REALTOR magazine Senior Editor Robert Freedman will host a discussion of the types of coverage that lends itself to Web video, will demonstrate camera and staging basics, and will provide a detailed walk-through of the technical aspects of video production. Hell concentrate on these editing basics:

  • Transferring video from your camera to the editing platform
  • Editing video to create a sequence
  • Adding transitions
  • Underscoring with music
  • Providing voiceovers
  • Enhancing badly shot or lighted footage
  • Exporting to a playable file
  • Uploading to hosting sites


9-9:45 a.m. When to use Web video: an editorial discussion
10-10:30 a.m. Camera and staging basics
10:45-12:15 Editing basics

About the Seminar Leader: Robert Freedman is a 25-year veteran B2B editor who today produces more than 40 Web videos a year for REALTOR magazine (circulation 1.2 million). In the editing portion of the workshop, Freedman will provide a step-by-step demonstration using the industry standard video editing software, Final Cut Express for Mac. Suggestions for other editing platforms, including for PCs, will be included.

Sponsor: The ASBPE (American Society of Business Publication Editors) Foundation, an educational nonprofit organization. Penton and Questex were selected as webinar recipients in fulfillment of an incentive pledge connected with last November’s ASBPE-Northwestern Medill School Survey on Digital Skills & Strategies. It will be available for free download on the website.

How to Register: Contact Vicki Burt, Cleveland ASBPE Chapter President, at or at 216-706-3743; fax 216-706-3711.

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