Converting features into multi-part series is a useful strategy for editors – you can create logical sections out of articles that are too long for the available print space, get more mileage out of your content, and make … read more
by Karen Langhauser, chief content director, and Meagan Parrish, senior editor, Pharma Manufacturing Writing great articles takes preparation, planning and a bit of inspiration. If you’re resourceful, you can keep your publication interesting and valuable for your readers. … read more
Consider these tips for launching a podcast for your B2B publication. … read more
Connection Point is a blog series designed to connect editors and freelance contributors. … read more
Sherrie Negrea was working as a public relations writer at a local university when she was offered a freelance position designing, editing and writing the newsletter for the Thomas J. Watson School of Engineering and Applied Science at … read more
Use some of these tips to improve on time management in 2020. Business-to-business (B2B) editors have much longer to-do lists today than they did even just a decade ago. Much of this can be attributed to the changing … read more
In an era where long-time B2B publishers have rebranded as data and information companies, how has the role of the B2B editor changed? … read more
“How does an editorial manager incorporate fact-checking when a large team of editors is spread thin? Some brands just have one editor producing monthly print magazines, real-time coverage for the brand site, twice-daily e-newsletters, etc. Often original content … read more
By Jeff Gelski The strategy failed this time. Sarah Redohl typed up information for a law enforcement story. She cut the information into strips of paper and placed the strips on the floor. Previously, such actions had helped her … read more
By Larry Alton If you majored in writing or English in college and were told time and again there’s nothing you could do with that degree but teach, it’s easier than ever to prove everyone wrong. Not everyone … read more
