To Tweet or Not to Tweet

There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is pretty good, but then you find that refrigerator article that is so helpful you have to clip it out and put it up for all to see. I hope you find it here. (Hint: Read from the bottom up to see tweets in chronological order.)

jt-long-and-co-2009-twitter jtlongandco: RT @foliomag: BusinessWeek named Web Site of Year by #ASBPE: http://tinyurl.com/ylflmw4 (expand)

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Pam_Baker_Picture_normal bakercom1: RT @estherschindler @paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners http://ow.ly/AK1I #asbpe
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EstherGlowing_normal estherschindler: RT @paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners http://ow.ly/AK1I #asbpe

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paul-conley-2009-twitter paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners includes links to the sites. http://ow.ly/AK1I #asbpe

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asbpe-old-logo-twitter asbpe: Slide show of DIgital Azbee winners includes links to the actual sites. http://ow.ly/AK1I #asbpe

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asbpe-old-logo-twitter asbpe: See slides of the 2009 Digital Azbee Award winners: http://ow.ly/AJTf #asbpe

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nikki-golden-2009-twitter lucy1375: RT @TonieAuer Challenges of attracting members under discussion. What do you want out of ASBPE membership? What made you join? #asbpe
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tonie-auer-2009-twitter TonieAuer: Challenges of attracting members under discussion. What makes ASBPE membership attractive to you? What do you want out of it? #asbpe
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paul-woodward-2009-twitter pwoodwardhk: RT @TonieAuer: Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe

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martha-spizziri-2009-twitter mspizziri: Thanks for all the great #asbpe tweets, @ktom17 !

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Katy_head_shot_normal ktom17: Thanks to all of the fantastic speakers at ASBPE’s Digital Symposium! A lot of great info packed into one day! #asbpe

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Katy_head_shot_normal ktom17: Know your online readers by getting them to register; eventually advertisers are going to want more detailed metrics. –Eric Knorr at #asbpe

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Katy_head_shot_normal ktom17: Tips for going Web-only: try crazy ideas (don’t be afraid to fail); don’t try to reinvent the print process. –Eric Knorr at #asbpe

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Katy_head_shot_normal ktom17: Tips for going Web-only: watch #s, but don’t be a slave to them; know your culture and be a slave to it. –Eric Knorr at #asbpe

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tonie-auer-2009-twitter TonieAuer: Try crazy ideas and get over fear of failure – Eric Knorr #asbpe

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Katy_head_shot_normal ktom17: Web-only publishing offers freedom from “calendar tyranny”: no more obligatory content, greater creativity. –Eric Knorr at #asbpe

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tonie-auer-2009-twitter TonieAuer: Brand on the web is weaker but readers remember good info, so keep strong personalities writing for you – Eric Knorr, Infoword. #asbpe

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Katy_head_shot_normal ktom17: “I’m wired to Omniture.” –InfoWorld’s Eric Knorr on moving to Web-only publishing at #asbpe [I know the feeling.]
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gov-tech-news-2009-twitter govtechnews: RT @ktom17 Increased Web content makes staff more engaged, knowledgeable by putting them in closer contact w/subjects. Steve Towns #asbpe
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gov-tech-news-2009-twitter govtechnews: RT @ktom17: B2B Web-1st survival tactics: Be flexible. If an editor’s writing the print cover story, lessen Web load. Steve Towns at #asbpe
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Katy_head_shot_normal ktom17: Increasing Web content has made staff more engaged & knowledgeable by putting them in closer contact with subjects. –Steve Towns at #asbpe
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gov-tech-news-2009-twitter govtechnews: RT @ktom17: B2B Web-first survival tactics: All editors, inc. top-level, must contribute. Steve Towns at #asbpe

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tonie-auer-2009-twitter TonieAuer: Developing web content: producing 20 stories a month not done before. Daily writing puts staff in closer touch with subjects. #asbpe

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gov-tech-news-2009-twitter govtechnews: RT @TonieAuer: Web is essential. You can’t be just a print writer – Steve Towns. #asbpe

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gov-tech-news-2009-twittergovtechnews: RT @TonieAuer: Try to add context around mainstream news. – GT Editor Steve Towns at #asbpe awards

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Katy_head_shot_normal ktom17: B2B Web-first survival tactics: Be flexible. e.g., if an editor is writing the print cover story, lessen Web load. –Steve Towns at #asbpe

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Katy_head_shot_normal ktom17: B2B Web-first survival tactics: All editors, including top-level, must contribute. –Government Technology’s Steve Towns at #asbpe

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tonie-auer-2009-twitter TonieAuer: Try to add context around mainstream news. – Steve Towns #asbpe

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tonie-auer-2009-twitter TonieAuer: Web is essential. You can’t be just a print writer – Steve Towns. #asbpe

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tonie-auer-2009-twitter TonieAuer: Favorite new term for pieced-together editorial website: Franken-site. #asbpe
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 travelojos: Tsteven-roll-2009-twitterravel peeps: don’t feel bad about lack of monetization/social media. B2B pubs haven’t figured it out yet either #asbpe
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martha-spizziri-2009-twitter mspizziri: Live tweets from ASBPE Digital Symposium – lots of great tips on CMS, social media, more at #asbpe

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jt-long-and-co-2009-twitter jtlongandco: RT @mspizziri: RT @ASBPE: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe
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tonie-auer-2009-twitter TonieAuer: Content Management Systems are like whack-a-mole. You hit one thing & something else comes up – Tyler Davidson. #asbpe

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martha-spizziri-2009-twitter mspizziri: RT @ASBPE: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe

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Katy_head_shot_normal ktom17: Having a wall between your editors & your tech folks is the biggest mistake you can make when it comes to the CMS –Tyler Davidson at #asbpe
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nora-depalma-2009-twitter noradepalma: RT @ktom17: Editors must give their input into the CMS selection, b/c otherwise it’s left up to the techies. –Frederic Paul at #asbpe
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Katy_head_shot_normal ktom17: CMS must-haves: speed; easy-to-understand interface; remote, Web-based publishing, SEO-friendly. –Frederic Paul at #asbpe

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Katy_head_shot_normal ktom17: Choosing a CMS isn’t just about what you want, it’s about what you can afford and how tech-savvy your staff is. –Frederic Paul at #asbpe

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Katy_head_shot_normal ktom17: A CMS with easier operation and fewer problems provides less flexibility for change. –Frederic Paul at #asbpe

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Katy_head_shot_normal ktom17: A CMS with greater flexibility is less protected and more likely to crash. –Frederic Paul at #asbpe

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Katy_head_shot_normal ktom17: When choosing a CMS, you have to choose the balance of flexibility & control you want; you can’t have all of both. –Frederic Paul at #asbpe
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jason-hiner-2009-twitter jasonhiner: Frederic Paul – “All CMSes suck, but some suck less than others.” #asbpe [Truer words were never spoken]

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tonie-auer-2009-twitter TonieAuer: CMS = A neccessary evil. But, you do need one and the choices DO matter. #asbpe

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Katy_head_shot_normal ktom17: Editors must give their input into the CMS selection, b/c otherwise it’s left up to the techies. –Frederic Paul at #asbpe

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Katy_head_shot_normal ktom17: In 30 years of working with CMSes, “I’ve learned one thing: They all suck.” –Frederic Paul at #asbpe session on working with a new CMS

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Katy_head_shot_normal ktom17: We’re not just reporting it & throwing it out there. Readers want opportunities to talk about it & to engage. –Tom Giles at #asbpe

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tonie-auer-2009-twitter TonieAuer: Tom Giles: Need to create context and collaboration, not just content. #asbpe

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tonie-auer-2009-twitter TonieAuer: why are the apostrophes coming out like ‘s? Anyone know? #asbpe

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tonie-auer-2009-twitter TonieAuer: BusinessWeek Editor Tom Giles: Context is as important today as content. #asbpe

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asbpe-old-logo-twitter asbpe: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe

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jason-hiner-2009-twitter jasonhiner: “Tear down the walls that separate print editors from Web editors.” Business Week’s Tom Giles at #asbpe

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tonie-auer-2009-twitter TonieAuer: BusinessWeek (website of the year) puts news items on site multiple times daily. Timestamp articles so readers know they’re fresh. #asbpe
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karma-cake-dotca-2009-twitter karmacakedotca: Yes PLEASE! RT @ktom17: Tear down the walls that separate print editors from Web editors. –Business Week’s Tom Giles at #asbpe
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tonie-auer-2009-twitter TonieAuer: @alexlcohen: I’m checking to see if we have the list available. If so, I’ll post a link. #asbpe

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EstherGlowing_normal estherschindler: AGREE! RT @meridith: “People who tell you shorter is better [on the web] are wrong.”-@harrymccracken, speaking about story length, at #asbpe
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Katy_head_shot_normal ktom17: Tear down the walls that separate print editors from Web editors. –Business Week’s Tom Giles at #asbpe
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alex-l-cohen-twitter alexlcohen: @asbpe is there a list available of award winners? #asbpe
reality-digital-2009-twitter realitydigital: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe (via @jasonhiner)
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fred-han-2009-twitter fredfunk: RT @Taylor810ce: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe
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john-stranovsky-2009-twitter Taylor810ce: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe (via @jasonhiner)
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jt-long-and-co-2009-twitter jtlongandco: congrats to all the #ASBPE digital awards winners.
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sid-raisch-2009-twitter sidraisch: RT jasonhiner Okay, so there’s a hashtag #asbpe for today’s Digital Symposium, for those b2b editors who are interested.
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jason-hiner-2009-twitter jasonhiner: Having lunch at #asbpe digital summit with @harrymccracken and Eric Knorr

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stephanie-overby-2009-twitter stephanieoverby: RT @meridith “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe
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bmoxie-bmore-2009-twitter BMoxieBMore: #followfriday shout @ktom17 4 kicking out outstanding info on content management 2day #asbpe? you know, she’s an editor a v. important mag!
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meridith-levinson-2009-twitter meridith: @kellieparker Great presentation today at the #ASBPE! Thanks for sharing your 10 yrs of wisdom and expertise!

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Katy_head_shot_normal ktom17: It’s hard for one person to build a successful online community. It needs to be a group effort. –@kellieparker at #asbpe

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Katy_head_shot_normal ktom17: For your online community, have a written comm. standards document against which all contributions can be held to. @kellieparker at #asbpe
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tim-boivin-2009-twitter TimTechPR: RT @jasonhiner 55% people say their online communities at least as important as real world communities (USC) via @kellieparker #asbpe
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tonie-auer-2009-twitter TonieAuer: Know what culture you want to create, set the tone from the first post. LinkedIn is professional & you know it. #asbpe

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jason-hiner-2009-twitter jasonhiner: 55% people say their online communities are at least as important real world communities (USC study) via @kellieparker #asbpe

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tonie-auer-2009-twitter TonieAuer: Choose your platform wisely – its like speed dating, Kellie said. #asbpe

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tonie-auer-2009-twitter TonieAuer: Kellie Parker: 54 % of members log into their online community at least once per day. #asbpe

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jt-long-and-co-2009-twitter jtlongandco: @ #ASBPE Digital conference tweeting about conference on tweeting like a play within a play.

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Katy_head_shot_normal ktom17: Discussions on your message boards provide great fodder/ideas for future editorial content. –Jim Sulecki at #asbpe

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Katy_head_shot_normal ktom17: Repurpose community content (forum discussions, blog comments) in newsletters, etc. to keep the conversation going. –Jim Sulecki at #asbpe
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tonie-auer-2009-twitter TonieAuer: B2b editor: like the host of a cocktail party. About brand, community, conversation more than it is about the medium, Sulecki says. #asbpe
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jason-hiner-2009-twitter jasonhiner: Okay, so there’s a hashtag #asbpe for today’s Digital Symposium, for those b2b editors who are interested
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mark-cummuta-june_2009-twitter TriumphCIO: RT @meridith: “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe #CIO
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Katy_head_shot_normal ktom17: “[B2B] is more about the brand, the community, the conversation, than it is about the medium.” –Jim Sulecki at #asbpe
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john-bethune-2009-twitter johnbethune: Great 2 see ASBPE use twitter this way! Now about that Web site. . . RT @paulconley: … I’m following the tweets at #asbpe. You should too
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Katy_head_shot_normal ktom17: Social media: “If you’re not going to do it on a regular basis, don’t do it, b/c you will have no traction in creating an audience” #asbpe

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jim_normal jimcarper: Retailers/Wholesalers: good social media info coming out of seminar for journalists today. Follow #asbpe

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Katy_head_shot_normal ktom17: “If someone already wrote about it, if you don’t have a different spin on it, you’re late.” –Hinda Chalew at #asbpe

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Katy_head_shot_normal ktom17: Social media is just as much about building your personal brand as your company’s. Hinda Chalew at #asbpe

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tonie-auer-2009-twitter TonieAuer: Use types of media where your audience is. Where is your target market? You could be wasting your time in some facets, Chalew said. #asbpe
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tonie-auer-2009-twitter TonieAuer: Social Media: broader than you think. Surveys, virtual events, blogs, Web communities, Hinda Chalew says. #asbpe

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Katy_head_shot_normal ktom17: Listening to “Leveraging the power of B2B social communities” at #asbpe
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diann-daniel-2009-twitter Diann_D: Good luck to @asacco, @meridith, and @twailgum!! #asbpe
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amy-bennett-2009-twitter atbennett: RT @meridith: “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe
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Katy_head_shot_normal ktom17: Don’t hit char limit on Twitter. Leave room for “RT” and your “@ name” so u can be easily retweeted. @harrymccracken at #asbpe

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tonie-auer-2009-twitter TonieAuer: McCracken: Envision the headline without the story: does the headline still make sense, does it make you want to read? #asbpe

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paul-heney-2009-twitter paulheney: Harry McCracken headline tips: Being cryptic is killer; tantalizing=good, always mention subject of article, address reader directly. #asbpe
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Katy_head_shot_normal ktom17: Break up long Web articles with lists, short grafs, subsections, links. @harrymccracken at #asbpe

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meridith-levinson-2009-twitter meridith: “People who tell you shorter is better [on the web] are wrong.”–@harrymccracken, speaking about story length, at #asbpe

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Katy_head_shot_normal ktom17: Stories with (good) lists get lots of clicks. @harrymccracken at #asbpe

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Katy_head_shot_normal ktom17: “[Web] content should be as long as the content justifies.” Mix short and long as appropriate. @harrymccracken at #asbpe

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tonie-auer-2009-twitter TonieAuer: Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe

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tonie-auer-2009-twitter TonieAuer: Don’t worry about linking people off your site, if content isn’t good, you’re just making it easy. If its good, they’ll come back. #asbpe

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meridith-levinson-2009-twitter meridith: “The smaller you are on the web, the louder you have to be to get heard on the web.” –@harrymccracken #asbpe

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Katy_head_shot_normal ktom17: “Link unto others as you would have them link unto you.” This includes to competitors. @harrymccracken at #asbpe

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tonie-auer-2009-twitter TonieAuer: Link unto others as you would have them link unto you. #asbpe

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paul-conley-2009-twitter paulconley: I’m not at the ASBPE Digital conference. But I’m following the tweets at #asbpe. You should too

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tonie-auer-2009-twitter TonieAuer: Apply to Google News to have your site listed. Will attract readers & they don’t let just anyone in, McCracken said. #asbpe

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tory-patrick-2009-twitter toryk Good tip, @ktom17! Don’t stuff stories with keywords. Readers R going to realize you’re writing for Google, not them. @harrymccracken #asbpe
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Katy_head_shot_normal ktom17: Don’t stuff stories with keywords. Readers are going to realize you’re writing for Google, not them. @harrymccracken at #asbpe

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paul-heney-2009-twitter paulheney: Harry McCracken web tips: Don’t stuff stories with keywords. Don’t write like a robot. Don’t do anything that feels like voodoo. #asbpe

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tonie-auer-2009-twitter TonieAuer: harrymcracken and technologizer are McCracken’s Twitter handles. #asbpe

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Katy_head_shot_normal ktom17: Get noticed by being first. “If you break news, even if you’re a small site, people will know.” @harrymccracken at #asbpe

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Katy_head_shot_normal ktom17: “I don’t devote a lot of time to making Google happy;I devote time to making my readers happy.Google comes along.” @harrymccracken at #asbpe
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tonie-auer-2009-twitter TonieAuer: Link Love is important. People learn content, like it and decide it is good enough to tell their readers about it, McCracken says. #asbpe

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marie-domingo-2009-twitter mariedomingo: Factoid disclosed today by @HarryMcCracken … only allows less than 1 percent of his brain to SEO. #asbpe

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marie-domingo-2009-twitter mariedomingo: @TonieAuer I’m being asked by several other journalists who couldn’t make it today, if there’s a video/audio cast for this event? #asbpe
tonie-auer-2009-twitter TonieAuer: The smaller you are, the louder you have to be to get heard on the web. McCracken calls this the Horton Hears a Who rule. #asbpe
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kellie-parker-2009-twitter kellieparker: Speaking at #asbpe digital symposium this morning on building online communities. Watching my ex boss @harrymccracken talk now.
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Katy_head_shot_normal ktom17: Encourage ppl to comment. “The most useful thing we do online is help people find our content & find each other.” @harrymccracken at #asbpe
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paul-heney-2009-twitter paulheney: Harry McCracken at the ASBPE Digital Symposium: “Make content so good people want to tell the world about it.” #asbpe
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Katy_head_shot_normal ktom17: “If you don’t fail, you’re not going to learn anything.” — @harrymccracken on B2B web publishing at #asbpe

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jim_normal jimcarper: #FF @asbpe: live tweets from ASBPE’s Digital Symposium. Search for #asbpe

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tonie-auer-2009-twitter TonieAuer: I need to learn about Google Wave. I’ve heard people say it three times before 9:30 a.m. today. Find it at wave.google.com #asbpe

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abbie-lundberg-2009-twitter abbielundberg: @ASacco @meridith good luck at the Digital Azbees! #ASBPE
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tonie-auer-2009-twitter TonieAuer: ASBPE Digital Symposium underway. Great B2B journalism tips to come #asbpe

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Katy_head_shot_normal ktom17: Listening to @harrymccracken discuss writing for search & navigation. #asbpe

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Katy_head_shot_normal ktom17: Switching gears today from urban development to B2B publishing…tweeting from the ASBPE Digital Symposium in San Francisco. #asbpe
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brian-carlson-2009-twitter bcarlsonCIO: RT @lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.
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cio-2009-twitter CIOonline: RT @lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.
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laurianne-mclaughlin-2009-twitter lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.

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stephanie-overby-2009-twitter stephanieoverby: Expecting Digital Azbee golds for @twailgum and @meridith today. #asbpe

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asbpe-old-logo-twitter asbpe: Reminder: Look for live tweets from ASBPE’s Digital Symposium Nov. 6, 9 a.m.-5 p.m. PST. Search for #asbpe

6 days ago from HootSuite · Reply · View Tweet

marie-domingo-2009-twitter mariedomingo: Live tweeting from ASBPE’s Digital Symposium @ Hyatt Regency Burlingame today, 9am – 5pm PST. (via @asbpe) #asbpe #fb

6 days ago from UberTwitter · Reply · View Tweet

meridith-levinson-2009-twitter meridith: In San Francisco for Digital Azbee awards from the #ASBPE. Finally finished catching up on e-mail. Now I’m going to sleep!

6 days ago from web · Reply · View Tweet

asbpe-old-logo-twitter asbpe: We’ll be tweeting live from ASBPE’s Digital Symposium tomorrow, 9 a.m.-5 p.m. Pacific time. Search for hashtag #asbpe
6 days ago from HootSuite · Reply · View Tweet

Thanks to Martha Spizziri for compiling the tweets.

— Tonie Auer
Update, 9:28 a.m.: Here is a PDF document with all the Tweets in chronological order (376K PDF). PDF created via TweetDoc.

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